Later alternative

Plan your Instagram, and keep the leads it brings.

Schedule posts, carousels and Stories on Instagram, Facebook and TikTok, then answer comments and messages on the customer's record, next to their deals. Unlimited users on every plan.

Start free

Free plan, no card. Sign in with Facebook once and your Pages and Instagram accounts show up.

FernwayConversationsEmail campaignsWebsiteA small creative agency

Later and Alori, side by side.

LaterAlori

Price for a team of 5$48.75 a month on Growth with 3 extra users, $86.25 on Scale with 1 (billed yearly)Free to start, Solo from $99 a month with the CRM, campaigns and website

Users1 on Starter, 2 on Growth, 4 on Scale, $3.75 each extraUnlimited users on every plan

Instagram posts, carousels and StoriesYesYes, with a first comment and collaborators

Visual calendar and link in bioYes, a strengthNot yet

Comments and messagesSocial inbox on Growth and ScaleConversations, on the customer's record next to deals and emails

ApprovalsOn Growth and ScaleNot yet

Leads from Facebook and Instagram lead formsNot part of LaterLand on your pipeline as new deals

CRM, email campaigns and websiteOther toolsBuilt in

From a post to a deal.

Schedule the post, answer the comment it brings in, and see the deal move, in the same app.

1Write it once for every network
2The comment lands in Conversations
3The deal moves forward

Write it once for every network

What changes on Monday.

01
BeforeA DM asks for a quote, and it stays in the social inbox
With AloriThe message lands in Conversations, on the person's record with their deals
02
BeforeEvery new teammate is an extra user add-on
With AloriUnlimited users: the whole team posts and answers
03
BeforeThe scheduler, the CRM and the newsletter tool each keep their own list
With AloriPosts, newsletters and customers in one app

One post, every network's extras.

Write the post once. Give Instagram its own text, add a first comment with your hashtags, invite up to 3 collaborators, and see the preview on each network before it goes out.

Up to 10 photos: a Facebook album and an Instagram carousel.
One video, or an Instagram Story.
A post that fails on one account shows why, with Try again.

Ask Sam to post for you.

Type what you want in Ask Sam, with a photo if you like. He writes the post, picks the time you said, and shows you the draft. Nothing goes out until you confirm.

"Post this on Instagram Friday at 9."
"Move tomorrow's post to Monday."
"Why didn't yesterday's post go out on Instagram?"

Change it by asking.

Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.

Post this photo on Instagram Friday at 9
Show me the posts scheduled this week
Change our Facebook Page's phone number
Which Instagram comments are still waiting for an answer?

The full guide

Everything above, in detail: how it works, what it replaces and what it does not.

Short answer: Alori is a Later alternative for small software companies and agencies that post on Instagram, Facebook and TikTok and want every comment and message to land next to the customer's deals. You schedule posts, carousels and Stories, and answer in Conversations, inside your CRM. Every plan has unlimited users. If a visual calendar, link in bio and creator tools are your daily tools, Later stays the better fit.

Why teams leave Later

Later is a well-loved visual planner, strong on Instagram. Teams leave it when social has to feed sales:

Growth includes 2 users and Scale 4. Each extra user is an add-on, and Starter can't add any.
A message asking for a price is answered in Later, while the deal sits in a CRM.
The planner, the newsletter tool, the website and the CRM each keep their own list.

What you pay

Later, as listed on its pricing page in November 2026 (billed yearly):

Team of 5	Later	Alori
Plan	Growth $37.50 a month for 2 users, Scale $82.50 for 4	Free to start, Solo from $99 a month, Business from $249
Extra users	$3.75 a month each, from Growth	Unlimited users on every plan
Monthly total	$48.75 on Growth, $86.25 on Scale	From $99 a month, with the CRM, campaigns and website
Free plan	14-day trial	Free plan, no card

Later costs less for posting alone. Alori's price covers the CRM and the rest of the app. See pricing.

What Alori replaces

Instagram, Facebook and TikTok posts: in Social media, write a post once, now or at a set time. Up to 10 photos for a carousel or one video, Stories, a first comment with your hashtags, up to 3 collaborators, different text for Instagram, and a preview per network.
Instagram and Facebook comments, Instagram messages and Messenger land in Conversations, on the person's record with their deals. Answer a comment in public or privately.
Ask Sam "post this photo on Instagram Friday at 9". He writes the draft, and it goes out once you confirm.
Facebook and Instagram lead forms land on your pipeline as new deals. See Facebook and Instagram.
Email campaigns, your website and the CRM in one app, with unlimited users.

What Alori doesn't do yet

A visual calendar with drag and drop, link in bio, best times to post, user-generated content collection, analytics reports, approval workflows, influencer tools and posting to LinkedIn, Pinterest, YouTube or Threads. A content calendar with client approvals is coming soon. If your work is mostly planning Instagram grids for creators and brands, stay on Later.

How to switch

Start free. Describe your business and paste your website. Alori builds your app with your customers, Conversations and Social media.
Connect Facebook & Instagram. In Alori, open Connectors and sign in with Facebook, then pick the Pages linked to your Instagram accounts. Connect TikTok the same way if you post there.
Move your scheduled posts. They don't come over from Later. Paste the next few in Ask Sam with their dates and photos, check each draft and confirm, then delete them in Later.
Answer from Conversations. New comments and DMs arrive there, next to each person's deals and emails.

Questions

Another question? Ask it when you start.

For a team that wants Instagram posts, comments, DMs and leads inside its CRM, yes. For a visual grid planner, link in bio and creator tools, Later stays the better fit.

Alori has a free plan with no card needed and unlimited users. You connect Instagram and Facebook and post for free, then buy credits or pick a plan when you use AI, texts or calls.

Yes. Add up to 10 photos for a carousel, or pick Story to post one photo or video for 24 hours.

Your accounts reconnect in one sign-in with Facebook. Scheduled posts, your media library and link in bio don't come over.

Small software companies and agencies, usually under 50 people.

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Your turn.

Describe your business in a sentence. Alori builds the app.