Marketing agency alternative

Your ads, posts and SEO, without the agency retainer.

Zoe, your AI marketer, learns your business, makes ads in your brand, writes your posts, watches your Google rankings and reports every Monday. Nothing goes out until you say yes.

Start free

Free plan, no card. Zoe works for credits, and shows her average monthly cost before you turn her on.

Northwind StudioAI botEmail campaignsWebsiteDealsA 12-person design agency

An agency and Zoe, side by side.

Marketing agencyAlori with Zoe

What you payA monthly retainer, often $2,000 to $10,000Credits for what she makes, from the free plan

Ad management feeOften 10% to 20% of ad spendNo cut of your ad spend

Knows your customersFrom a kickoff call and reportsReads your deals, customers, reviews and website, every Monday

Ad pictures and videosYes, by their designersPictures and short videos in your brand, in minutes

Which ad brought a paying customerRarely, the CRM is elsewhereEvery lead lands on your pipeline with where it came from

A change to an adAn email and a waitAsk in one sentence, confirm the draft

ChannelsAny channel they runFacebook, Instagram and Google search

Strategy calls and photo shootsYes, a strengthNo

From a goal to an ad that runs.

Zoe asks what only you know, makes the ad in your brand, and launches it only when you confirm.

1She asks a few questions first
2The ad, in every size
3You confirm, it launches
4Leads land on your pipeline

She asks a few questions first

What changes on Monday.

01
BeforeA retainer every month, busy or not
With AloriCredits for the work Zoe does, no cut of your ad spend
02
BeforeThe agency sees clicks, the CRM sees customers
With AloriZoe reads your deals and reviews before she writes an ad
03
BeforeA new headline takes an email and a week
With AloriAsk Zoe, check the draft, confirm

A report from Zoe every Monday.

Each Monday Zoe posts what she shipped, what moved, what broke, what's next and what she needs from you, in Team chat.

She checks your Google rankings every week.
She spots searches where you are close to page one.
She flags pages that left Google or lost their title.

Website fixes you approve in one click.

When a page is close to page one, or says something no longer true, Zoe proposes the change. You press Publish or Not this.

Words, titles, descriptions or a new page.
Nothing goes live without you.
She reads your site again every Monday for words that are no longer true.

Change it by asking.

Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.

Make an Instagram ad for our new client portal
Which ad brought the most demo requests this month?
Write this week's post for our Facebook Page
Where are we close to page one on Google?

The full guide

Everything above, in detail: how it works, what it replaces and what it does not.

Short answer: If you pay an agency every month for ads, posts and SEO and wonder what you get, Alori gives you Zoe, an AI marketer on your team. She reads your website, deals and reviews, makes ad pictures, short videos and copy in your brand, writes posts and newsletters, watches how you rank on Google and posts a report every Monday. She works for credits with no monthly retainer, and every ad, post and website change waits for your yes.

Why owners leave their agency

A good agency is worth it. Many small businesses leave theirs for the same reasons:

Agencies' own pricing guides put small-business retainers around $2,000 to $10,000 a month, and ad management at 10% to 20% of what you spend on ads (example). The fee stays the same in a slow month.
The agency sees clicks. Your deals, calls and reviews sit in your CRM, so ads speak to the wrong people and nobody knows which ad brought a paying customer.
Changes are slow: a new picture or a headline fix takes an email, a wait and a meeting.

What you pay

	Marketing agency	Alori
Monthly fee	A retainer, often $2,000 to $10,000	Free to start, Solo from $99 a month, Business from $249
Ad management	Often 10% to 20% of ad spend	No cut of your ad spend
Zoe's work		Credits for what she makes, like about 8 credits for a video. Her card shows her average monthly cost before you turn her on

Your ad budget is paid to Meta or Google either way. See pricing.

What Zoe does

When you turn her on, she first reads your website, company memory, deals, customers, reviews, past ads and posts, and your competitors. She saves a marketing brief your team can read and fix, and studies again every Monday.
Ad pictures and short videos in your brand: she reads your colors, fonts and logo from your website, then makes pictures in square, feed and story sizes and short animated video ads with music, with up to three copy versions. Download them or turn them into an ad.
Ads on Facebook, Instagram and Google search: she drafts the ad, the audience, the budget and, on Google, the keywords and negative keywords. It launches only when you confirm. The Ads page shows spend, results and cost per result, and you pause or change the budget in one click. Launching ads from Alori is opening account by account: until yours is on, Zoe writes the Google campaign for you to paste and makes the pictures for you to upload.
Before a campaign, she asks a few questions with suggested answers, because the best ads come from what only you know.
She writes social posts for your Facebook Page and Instagram, and email campaigns to your lists, ready to send.
For SEO, she checks your Google rankings every week, finds searches where you are close to page one, pages that lost their title or left Google, and questions nobody on your site answers. Connect Google Search Console for more.
She proposes changes to your website, such as words, titles or a new page, and you press Publish or Not this.
Every Monday she posts a report in Team chat: what she shipped, what moved, what broke, what's next and what she needs from you.

Every lead from a form, a booking or a Facebook lead form lands on your pipeline, so you see which ads bring paying customers.

Running ads yourself in an ads tool?

If you use a tool such as AdEspresso, Madgicx or WordStream to run your own Facebook and Google ads, Alori's Ads page covers the basics: draft, launch, pause, change the budget and see spend and results, with Zoe writing the ads. It does not do bulk split tests, automated rules or cross-channel attribution reports, so keep that tool if you depend on them.

What Alori doesn't do yet

No ads on LinkedIn, TikTok, YouTube or Google Display and Performance Max: Facebook, Instagram and Google search only.
No posting to LinkedIn or X yet.
No strategy calls, photo shoots or a person who manages your account. If you want a human team doing that, keep your agency, and give them Alori so your leads and deals stay in one place.

How to switch

Start free. Describe your business and paste your website. Alori builds your app, your CRM and a website.
Turn on Zoe. Open Bots and turn on the marketing specialist. She studies your business and comes back with three ad ideas.
Connect your channels. Connect Facebook & Instagram and Google Search Console in Connectors.
Ask your agency for your accounts. Make sure your ad accounts and Facebook Page are in your own name before you end the contract.

Questions

Another question? Ask it when you start.

For the day-to-day work of a small business, often yes: ad pictures and copy, posts, newsletters, SEO fixes and a weekly report. For brand strategy, video shoots or large budgets across many channels, an agency still adds more.

She uses credits for what she makes, and her card shows her average monthly cost, in credits and dollars, before you turn her on. You can set a spend limit for her.

No. Every ad, budget change, post and website change shows as a draft, and goes out only when you confirm.

Ads launched from Alori are opening account by account. Until yours is on, Zoe still makes the pictures, videos and copy, and writes your Google campaign for you to paste.

Small software companies and agencies, and other small businesses that want more leads without an agency retainer.

See all →

Your turn.

Describe your business in a sentence. Alori builds the app.