Ahrefs alternative

Rankings and AI search, for the whole team.

Weekly Google rankings, competitor gaps, keyword ideas and AI visibility, set up from your website in about two minutes, with Zoe telling you what to do next. Unlimited users on every plan.

Start free

Free plan, no card. SEO tracking uses about 30 to 50 credits a month.

BrightdeskWebsiteDealsEmail campaignsA help desk software company

Ahrefs and Alori, side by side.

AhrefsAlori

Price for 5 users$489 a month on StandardAbout 30 to 50 credits a month ($9 to $23), unlimited users

Users1 per plan, $40 to $80 a month each extraUnlimited users on every plan

Rank tracking750 to 5,000 keywords50 to 100 searches, every Monday on computer and phone

Competitor gapsYesUp to 5 competitors, with the searches they win and you don't

AI visibilityTracked prompts, Brand Radar AI from $199 a monthChatGPT, Gemini, Perplexity and Google's AI, weekly, included

Backlink index and site auditYes, its own crawler, a strengthNot offered

Someone to act on itYou read the reportsZoe reports every Monday and says what to fix

Leads and deals by pageNot part of AhrefsGoogle Analytics next to your CRM

From a ranking to a page that wins.

Zoe checks Google every Monday, spots the search you're close to winning, and tells you what to change.

1Your searches, checked every Monday
2Where competitors beat you
3Zoe's Monday report in Team chat

Your searches, checked every Monday

What changes on Monday.

01
BeforeEvery new login is $40 to $80 more a month
With AloriUnlimited users: sales, founders and writers all see the rankings
02
BeforeA toolset built for SEO specialists
With AloriZoe explains what moved and what to do, in plain words
03
BeforeRankings in one tool, deals in another
With AloriSee which pages bring leads, next to your CRM

Do ChatGPT and Google's AI name you?

Every week Zoe asks the AI assistants the questions your buyers ask, without your name, and shows who they recommend.

ChatGPT, Gemini, Perplexity, Google's AI Mode and AI Overviews.
Up to 30 questions, in English, French or the languages your buyers use.
See who is named instead of you, and since when.

Keyword ideas with the numbers.

Give Zoe a few words. She brings back the searches around them with volume, difficulty and intent, and says which page should own each one.

Volume, difficulty from 0 to 100, intent and cost per click.
Track the good ones in one sentence.
Connect Google Analytics to see which pages bring leads.

Change it by asking.

Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.

Where do we rank this week?
Which searches do our competitors win and we don't?
Give me keyword ideas around shared inbox
Does ChatGPT recommend us?

The full guide

Everything above, in detail: how it works, what it replaces and what it does not.

Short answer: Alori is an Ahrefs alternative for small software companies and agencies that want weekly rankings, competitor gaps, keyword ideas and AI visibility without paying per user for a toolset built for SEO specialists. Zoe, Alori's marketing specialist, sets it up from your website in about two minutes and tells you what to do next, for about $9 to $23 a month in credits. Ahrefs keeps its own web crawler, a backlink index and site audits Alori doesn't have: link builders and SEO agencies should stay on it.

Why teams leave Ahrefs

Ahrefs is one of the best SEO toolsets, with what it calls the world's largest index of live backlinks. Small teams leave it because the bill grows with every login:

Lite, Standard and Advanced each include 1 user. Adding colleagues costs $40 to $80 a month each, and Lite stops at 3.
Site Explorer, Keywords Explorer and Content Explorer are built for SEO specialists, and someone on the team has to know what to do with them.
Ahrefs shows positions, but it can't tell which search brought the deal in your CRM.

What you pay

Ahrefs, as listed on its pricing page in November 2026:

Team of 5	Ahrefs	Alori
Plan	Lite $129 a month, Standard $249, Advanced $449	SEO tracking uses about 30 to 50 credits a month (about $9 to $23)
5 users	$489 a month on Standard (1 included, 4 at $60), not possible on Lite	Unlimited users on every plan
Tracked keywords	750 on Lite, 2,000 on Standard	50 picked for you, up to 100
AI visibility	Tracked AI prompts included, Brand Radar AI from $199 a month	Included in SEO tracking

Alori's plans are Free, Solo from $99 a month and Business from $249, with the CRM, website and campaigns included. See pricing.

What Alori replaces

Rank tracking: Zoe picks 50 searches that matter for your business and checks your place on Google every Monday, on computer and phone, in the top 30. Track up to 100, add your own, and say which page should rank for each.
Competitor gaps: she finds your 3 main competitors (up to 5) and the searches where they're on page one and you're not, most searched first.
Keyword ideas: a few seed words give the searches around them, with monthly volume, difficulty, intent and cost per click.
AI visibility: every week she asks ChatGPT, Gemini, Perplexity, Google's AI Mode and AI Overviews what your buyers ask, and shows how often you're named and who is named instead.
One search, right now: your position, the top 10, whether Google's AI Overview cites you, and your place in the map pack.
Search Console and Analytics: connect Google Search Console for real clicks and Google Analytics for the pages that bring leads and sales.
Zoe acts on it: turned on, she posts a report every Monday in your Team chat, flags pages close to page one, checks your site daily for lost titles or pages Google can't index, and finds content gaps each month. See marketing.

What Alori doesn't do yet

A backlink index and link research, a site audit crawler, Site Explorer on any domain, traffic estimates, Content Explorer, content grading, historical data going back years, and an API. If you build links, audit big sites or research competitors' whole domains, stay on Ahrefs. Alori is for the team that wants to know what to do this week.

How to switch

Start free. Describe your business and paste your website. Alori builds your app.
Turn on SEO. Open SEO under Marketing, connect Google Search Console (optional, free) and turn tracking on. In about two minutes Zoe reads your site, picks your searches, checks Google, finds your competitors and asks the AI assistants about you.
Bring your keywords. Export your keywords from Ahrefs' Rank Tracker, paste them to Zoe with "Track these searches", and name the competitors to keep.
Connect Google Analytics to see which pages bring leads and sales.

Questions

Another question? Ask it when you start.

For a small team that wants weekly rankings, competitor gaps and AI visibility with a plain-words answer, yes. For backlinks, site audits and domain research, Ahrefs stays the better fit.

Yes. SEO tracking in Alori uses about 30 to 50 credits a month, about $9 to $23, and every plan has unlimited users. Five people on Ahrefs Standard cost $489 a month.

Alori has a free plan with no card needed. SEO tracking then runs on credits you buy as you go. Ahrefs also has a free tier, Ahrefs Free.

No. Alori has no backlink index. Keep Ahrefs, or another link tool, if links are part of your work.

Small software companies and agencies, usually under 50 people.

See all →

Your turn.

Describe your business in a sentence. Alori builds the app.