Campaigns, automations and a CRM, with every user included.

Short answer: Alori is an ActiveCampaign alternative for small software companies and agencies that want email campaigns, simple automations and a real CRM in one app, without counting users. Lists update themselves from your tags, fields and deals, automations run when a deal moves or a customer gets a tag, and your website chat, calls and invoices sit next to it. Every plan has unlimited users, and you bring your contacts by pasting a CSV.

Why teams leave ActiveCampaign

ActiveCampaign is a strong marketing automation platform. Small teams leave it for three reasons:

• ActiveCampaign counts users: Starter and Plus include 1 user, Pro 3 and Enterprise 5. A team of 5 where sales and support also work the list needs the top plan or more seats.
• Deals and pipelines come with the Enhanced CRM add-on, so the sales side costs extra or lives in another tool.
• Big automation maps take time to build and keep up, and many small teams only need a newsletter, a few follow-ups and a clear pipeline.

What you pay

ActiveCampaign, as listed on its pricing page in November 2026. The page shows prices after you request them for your contact count, so here are the users each plan includes:

Campaign emails, texts and AI use credits. See pricing.

What Alori replaces

• Email campaigns: write it, ask Alori to write it, or paste your own HTML. Personal fields, a button, an English and a French version, a second subject tested on a small group first, a test to yourself, then send now or schedule it.
• Lists that keep themselves: by tags, by fields on customers, companies, contacts or deals, by active, past or prospect customers, by language, or by what people did on your website or in your app. New people who match join on their own.
• Results per person: who opened, who clicked which link, who unsubscribed. Make a list of them, or resend to people who didn't open with a new subject.
• Automations: tell Sam in plain words, "when a customer gets the tag Trial, email them our setup guide, wait 3 days, then add a task for sales". Start on a new record, a status or stage change, a new tag, a schedule or the end of a meeting, with up to 10 steps: email, text, wait, task, note, Slack, a webhook. Test it in one click.
• A CRM with deals: pipelines and stages, companies and contacts, custom fields, and one history per customer with emails, calls, texts and chats.
• Leads from every form: forms on your Alori website, booking pages and Facebook and Instagram lead forms land as deals, with where each lead came from.
• The rest of the business: Website chat with an AI bot, calls, quotes and invoices, in the same app.

What Alori doesn't do yet

A visual automation map with branches, goals and reports per step, SMS campaigns, store flows like abandoned carts, site tracking scores and predictive sending. If your marketing runs on long automated journeys, stay on ActiveCampaign.

How to switch

1. Start free. Describe your business. Alori builds your app with customers, deals and email campaigns.
2. Bring your contacts. Export your contacts from ActiveCampaign as a CSV, leave out anyone who unsubscribed, and paste the rest into Ask Sam with "Add these customers:". Alori adds them, with an Undo button.
3. Rebuild tags, lists and pipelines. Ask Sam to tag people and set up your pipeline's stages, then make lists by tags or fields.
4. Rebuild your key automations in plain words. Tell Sam what should happen and when. He sets it up with an on and off switch, and Test it runs it once on your own email first.