alori
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Attio logo

Attio alternative

Your CRM, your phones, your meetings, and no price per user.

Customers, deals, calls, meeting notes, quotes and invoices in one app the whole team can use. Change it by asking in chat.

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Free plan, no card, unlimited users. Export your Attio lists as CSV and paste them into Ask Sam.

Northwind StudioCustomersDealsCallsMeetingsA 12-person agency

Attio and Alori, side by side.

Attio logoAttioAlori
Price for a team of 5$180 a month on Plus, $416 on Pro, billed yearlyFrom $99 a month, everyone included
Free planUp to 3 usersUnlimited users
Data modelCustom objects and relationships, a strengthYour own fields, and new parts of the app by chat
EmailEmail and calendar syncGmail, texts, calls and chat in one thread
Phone callsThrough other toolsBusiness numbers, Power Dialer, recorded calls
Call and meeting notesCall intelligence on ProEvery plan, with Leo reviewing sales calls
Quotes and invoicesThrough other toolsBuilt in, signed and paid online
EnrichmentBuilt inThrough your own Apollo account

From a pasted export to a working pipeline.

Paste your Attio rows into Ask Sam, and the team works the deals with calls and meetings on the same records.

  1. 1Paste your Attio export into Ask Sam
  2. 2The pipeline is ready
  3. 3Calls and meetings land on the deal
Paste your Attio export into Ask Sam

What changes on Monday.

  1. 01

    BeforeEach teammate who opens the CRM adds a monthly fee

    With AloriUnlimited users: support, finance and founders included

  2. 02

    BeforeCall intelligence only on the Pro plan

    With AloriRecorded calls and meeting notes on every plan

  3. 03

    BeforeThe deal is in Attio, the call in a phone app, the invoice somewhere else

    With AloriDeal, calls, meetings, quote and invoice on one customer

Shape the CRM by asking.

Add a field, a pipeline or a stage in one sentence. Need something Alori doesn't have yet? Describe it and Alori changes your app.

  • "Add a field for the plan they're on."
  • "Make a second pipeline for partnerships."
  • "Show the renewal date on the deal page."

Every meeting, written down on the customer.

Hold the meeting in Alori, or record Zoom, Teams and Meet from your Mac with Alori Recorder, with no bot. The transcript, summary and next steps land on the customer.

  • A next step becomes a task in one click.
  • Leo reviews sales calls and briefs reps before meetings.
  • Ask Sam what a customer said last month.
Alori's Meetings: a customer call with its summary, what we learned, next steps with Create the task, and the transcript

Change it by asking.

Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.

  • Add these customers from our Attio export
  • Add a field for the plan they're on
  • Which deals haven't moved in two weeks?
  • Make a second pipeline for partnerships

The full guide

Everything above, in detail: how it works, what it replaces and what it does not.

Short answer: Alori is an Attio alternative for small software companies and agencies that want their CRM, phones, meeting notes, quotes and invoices in one app, without a price per user. Every plan has unlimited users, so support, finance and founders get in at no extra cost. You change Alori by asking in chat. Your Attio records come over as a CSV export pasted into Ask Sam.

Why teams leave Attio

Attio is a modern, flexible CRM with a strong data model. Small teams leave it for three reasons:

  • Paid plans charge a workspace fee plus each extra user, and the free plan stops at 3 users.
  • Call intelligence and sequences start on the Pro plan, at $79 to $99 for each extra user a month.
  • Phone calls, website chat, quotes and invoices run in other tools, so the CRM only sees part of the story.

What you pay

Attio, as listed on its pricing page in November 2026:

Team of 5AttioAlori
Plus$180 a month billed yearly ($40 workspace plus 4 users at $35), or $226 billed monthlySolo from $99 a month, everyone included
Pro (call intelligence, sequences)$416 a month billed yearly ($100 plus 4 users at $79), or $521 billed monthlyBusiness from $249 a month
Free planUp to 3 usersFree plan, unlimited users

AI in Alori, like meeting notes and Leo's reviews, uses your plan's credits. See pricing.

What Alori replaces

  • Customers and companies: contacts, companies, notes, tags and your own fields, with the whole history on one page. Ask "Add a field for the plan they're on" and the field is there.
  • Deals in several pipelines with your own stages, one-time and monthly lines with MRR and ARR, saved views, and a one-click deal brief.
  • Changes by chat: if you need a new pipeline, a page or something Alori doesn't have yet, describe it and Alori changes your app. See build by chat.
  • Email in the CRM: connect Gmail, and emails, texts, calls and website chat sit in one thread per customer in Conversations.
  • A business number, the Power Dialer with voicemail drop, and recorded, transcribed calls on the customer. See calls.
  • Meetings held in Alori, or recorded from your Mac with Alori Recorder with no bot, get a summary and next steps on the customer.
  • Leo, the AI sales assistant, who reviews recorded sales calls and emails, preps reps before meetings and ranks the hottest deals.
  • Ask Sam and automations in plain words, and Alori's tools in Claude through Alori's MCP server.
  • Quotes signed online and invoices paid by card, after the sale.

What Alori doesn't do yet

  • Attio's data model: custom objects with relationship attributes you shape yourself, and lists that work like a spreadsheet over millions of records.
  • Built-in enrichment. Alori finds emails and phones through your own Apollo account and its credits.
  • SQL and warehouse sync, and advanced reports.
  • Cold email sequences are in early access and not open to every account yet.

If your team designs its own data model and reports on it daily, Attio may stay the better fit.

How to switch

  1. Start free. Describe your business. Alori builds your app with customers, deals and the modules you pick.
  2. Export from Attio. Export your people, companies and deals lists as CSV files.
  3. Paste them into Ask Sam. Say "Add these customers:" with the rows, or "Add these as deals" to put up to 60 at a time on a pipeline. Alori adds them with an Undo button. For a very large file, a developer can use the import API.
  4. Connect Gmail and invite the team. Every plan has unlimited users.

Questions

Another question? Ask it when you start.

Yes, if you want the CRM, phones, meeting notes, quotes and invoices in one app with unlimited users. If you need custom objects and deep reporting on your own data model, Attio is more flexible.

Yes. A team of 5 pays from $99 a month on Alori's Solo plan, against $180 a month on Attio Plus and $416 on Pro, billed yearly.

Alori has a free plan with no card and no limit on users. Attio's free plan stops at 3 users.

There is no Attio import yet. Export your records as CSV and paste them into Ask Sam: people, companies and deals come over with Undo. Attio's workflows, sequences and call recordings stay in Attio.

Small software companies and agencies, usually under 50 people. See also the AI CRM.

Related pages

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Your turn.

Describe your business in a sentence. Alori builds the app.

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