HubSpot alternatives for service businesses: move your CRM in a few steps
Short answer: HubSpot is a broad platform for marketing, sales and service teams. If you are comparing HubSpot alternatives because you use a small part of it and pay for the rest, Alori is the all-in-one app for service businesses: customers, deals, a shared inbox, a website, and the quotes, jobs and invoices HubSpot does not run. A built-in HubSpot move brings your data over, and HubSpot stays untouched while you try it.
Who HubSpot fits well
HubSpot is a strong fit when:
- Marketing is a big part of the business: email campaigns, landing pages, forms, ads and web analytics in one place.
- You have separate marketing, sales and support teams who each need deep tools.
- You want a large marketplace of integrations and a vendor that covers almost every department.
As of October 2026, HubSpot's pricing page lists a Free plan for up to 2 users and Starter that "starts at $7/mo/seat", with higher tiers priced separately.
Why service owners look for an alternative
- The work after the sale is missing. HubSpot tracks the deal. Quotes in your format, the schedule, technicians, jobs and invoices often live in another tool, so the customer is typed twice.
- Paying per seat. Giving every technician and office person a login adds up. Alori has unlimited users on every plan.
- More than you use. Many small shops use contacts, deals and email, and little else.
- Settings instead of answers. Changing a pipeline, a field or a screen means learning where it lives. In Alori you ask in plain words.
Side by side
| HubSpot | Alori | |
|---|---|---|
| Contacts, companies, deals | Yes | Yes, with several pipelines, products and recurring revenue |
| Shared inbox | Yes, depending on plan | Yes: emails, texts and calls in one thread per customer |
| Marketing emails and campaigns | Yes, a core strength | Email campaigns to lists, with A/B subjects and open and click results; no sequences |
| Website | Yes | Yes, built for you from your description and current site |
| Quotes, schedule, jobs, invoices | Quotes; jobs and scheduling through other tools | All built in, on the same customer |
| Business phone and texting | Through plans and integrations | Built in: local number, call recording, voicemail transcripts |
| Move your data | HubSpot move with a sample you can undo |
What comes over from HubSpot
Alori's HubSpot move connects to your HubSpot account, reads it (it never changes anything there), shows what goes where, lets you import a sample of 10, 25 or 50 contacts, then imports everything.
- Comes over: contacts, companies, deals, leads, emails, calls, meetings, notes, tasks, products, quotes, invoices and files.
- Comes over in another form: tickets become tasks, custom objects become a note on the customer, and fields you did not map become a note so nothing is lost. Workflows in use become automations in your bot, turned off, so customers don't get messages twice.
- Stays in HubSpot: marketing emails with their opens and clicks, web analytics, lists and sequences, and the history of changes on each field.
If your calls were recorded with Aircall, Alori can bring those recordings over too.
What Alori replaces, and what it does not
Alori replaces the CRM and much of what sits around it:
- Customers, companies and deals with tags, contact people and your own pipelines. See customers and client management.
- A shared inbox with email, Gmail, texts and calls. See conversations.
- A website with quote requests that land in your CRM, a chat bot and a help center. See website.
- Quotes, schedule, jobs and invoices, with card payments on invoices and QuickBooks Online sync.
- Automations and Ask Alori, so you set rules and get answers in your own words.
- Email campaigns to lists that update themselves from tags, fields or language, with open and click results. Your HubSpot lists don't come over, so you remake them in Lists. See email campaigns.
- Tickets for the team's shared work, with steps, priorities and response times. Your HubSpot tickets come over as tasks.
What it does not replace today: email sequences and web analytics. If your growth runs on HubSpot's sequences and marketing analytics, keep them for that and move the day-to-day work.
How to switch
- Open Import data and start the HubSpot move. Connect HubSpot and check where each kind of record lands.
- Try a sample. Look at a few customers, their history, notes and files. Not right? Undo the sample.
- Import everything. It runs on Alori's servers, so you can close the page. Records from the sample are updated, not doubled.
- Turn automations on one by one, after you turn each one off in HubSpot.
Plans are on pricing, with a free plan and no card needed.
FAQ
Is Alori a good HubSpot alternative? For a service business that mainly uses contacts, deals and email, and also needs quotes, jobs and invoices, yes. Alori also sends email campaigns. For a marketing team that runs sequences and web analytics in HubSpot, Alori does not replace those today.
Does the HubSpot move change anything in HubSpot? No. Alori only reads your HubSpot account. You can keep using HubSpot until you are ready.
Can I try the import before moving everything? Yes. Import a sample of 10, 25 or 50 contacts with everything linked to them, check it, and undo it if it is not right.
What happens to my HubSpot workflows? Workflows in use become automations in your bot, turned off. Turn each one on once you turn it off in HubSpot, so customers never get the same message twice.