A Close CRM alternative for teams that sell and then do the work
Short answer: Close is a sales CRM built for teams that live on the phone and in email. If your business is mostly outbound selling, it is a strong choice. If you are looking for a Close CRM alternative because the sale is only half your day, Alori is the all-in-one app for service businesses: deals, calls, texts and a shared inbox sit in the same app as your schedule, quotes, jobs and invoices.
Who Close fits well
Close is made for inside sales teams. Reps call, email and text leads from one place, and the tool is known for its built-in calling, its focus on speed and its email follow-up features. A team of SDRs working a large lead list every day is exactly who it serves.
As of October 2026, Close's pricing page lists four plans, Solo, Essentials, Growth and Scale, each priced per user per month.
Why owners look for a Close alternative
Owners of service businesses tend to outgrow a pure sales CRM in the other direction: the sale is fine, but what happens after it is not.
- The deal closes, then the work starts somewhere else. Quotes, the schedule, the job and the invoice live in other tools, so someone retypes the customer each time.
- Everyone needs a seat. The office, the technicians and the person who answers the phone all touch customers. Per-user pricing adds up when the whole crew needs access.
- Customers write in many ways. Texts, emails, calls and website chats should land in one thread per customer that the whole team can see.
Close vs Alori, side by side
| Close | Alori | |
|---|---|---|
| Built for | Inside sales teams | Service businesses, from first call to paid invoice |
| Deals and pipelines | Yes | Yes, with several pipelines, a board, products and recurring revenue on deals |
| Calling | Built in | Call from the customer's record with your business number, recordings, transcripts and summaries |
| Texting | Built in | Two-way texts on your business number, in the shared inbox |
| Shared inbox | Email and calls per lead | Texts, emails, website chats and calls, one thread per customer |
| After the sale | Connect other tools | Schedule, quotes with online signature, jobs, invoices with card payment |
| Users | Priced per user | Unlimited users on every plan (see pricing) |
What Alori replaces, and what it does not
What you get in Alori today:
- Customers, companies and deals. Set up your own pipelines and stages, drag deals on the board, add products and recurring revenue to a deal, and tag customers. See customers.
- Business phone. Get a local number or bring your current one. Call from the customer's record in the browser. Set a phone menu, business hours, ring groups and voicemail with transcripts. See calls.
- Texts and email in one inbox. Conversations holds every text, email and website chat, one thread per customer, shared with the team. Connect Gmail, use email templates, and let Alori draft replies for you to check. See conversations.
- Leads that arrive on their own. Facebook and Instagram lead ads, website forms, Zapier and Google Ads send leads into your deals. Apollo finds emails and phone numbers.
- The rest of the job. Quotes customers accept and sign online, automatic quote follow-up, the schedule, jobs and invoices with card payment.
- Email campaigns. Send one email to a list of customers who agreed to hear from you, now or on a schedule, then see opens and clicks. See email campaigns.
- Ask Alori and a bot. Ask "Which deals have not moved in two weeks?" and get the answer from your data. Your bot runs automations, like a reminder when a quote has no answer after three days.
What Alori does not replace:
- It has no power dialer for working long call lists back to back.
- It has no multi-step email sequences for cold outreach. Campaigns are one email at a time, to people who agreed to get it.
- If your team is a pure outbound sales floor, Close was built for that and may stay the better fit.
How to switch
- Describe your business. Alori builds your app with customers, deals and the tools you pick.
- Bring your leads. Export your leads from Close, then paste the rows into Ask Alori. Say "Add these as deals" to put up to 60 at a time on a pipeline, or say it is a prospect list. For a big file, use the import API.
- Keep your number. Use Bring a number you already have in Phone system. Your current provider keeps working until the move is done.
- Invite the team. Every plan has unlimited users, so the office and the field crew can all log in.
Moving from HubSpot instead? Alori has a guided HubSpot move. For more on shaping a CRM to your business, read build your own CRM.
FAQ
Is Alori a good Close CRM alternative? Yes, for a service business that sells, then schedules, quotes, does the job and bills. Deals, calls, texts and the inbox sit with the rest of the work. For a team that only does high-volume outbound calling and email sequences, Close is more specialized.
Can I call and text customers from Alori? Yes. Calls go out from your business number in the browser, or from your own phone. Texts go out from your business number and replies come back in the same conversation. US numbers need a one-time carrier registration before texts go out.
Can Alori record sales calls? Yes. With Record calls on, answered calls are recorded, and the recording, transcript and summary land on the customer.
How much does Alori cost? See pricing. There is a free plan, no card needed, and every plan has unlimited users.