Your business, your way. Shape the app by chat.
Ask for a field, a database or a whole module in plain words. Alori builds it into your app, on the customers and data you already have.
Free plan, no card. Your HubSpot, Zendesk or Linear data comes over in one import.
InputKit stopped building its internal apps in Lovable.
InputKit sells software to 2,000 service businesses. It used to build internal apps in Lovable, on the side of its CRM. Now app building happens in Alori, next to its CRM, phones, support and HR, on one customer record.
Read InputKit's story →One app instead of your custom tools stack.
From "we need this" to a module your team uses.
Here is one agency adding client renewals to its app, from the ask to the team using it, in one afternoon.
- 1Ask for what's missing
- 2Try it on your real clients
- 3Add the fields you need
- 4Publish when it's right
- 5Your AI team uses it too
What changes on Monday.
- 01
BeforeA side database that nobody links to the customer
With AloriNew fields and modules on the same customer records
- 02
BeforeWaiting weeks for a developer to add one screen
With AloriAsk in plain words and try it in the preview right away
- 03
BeforeStarting over and leaving years of history behind
With AloriContacts, deals, emails, calls, tickets and files come over
Ask for it. Try it. Publish.
Every change works the same way, from one new field to a whole module. Your team keeps the screens they know until you click Publish, and every version can be brought back.
- In English or French, the way you'd tell a colleague.
- One credit for a small change; a change that fails is refunded.
- Going back changes the screens, never your data.
Databases for everything else.
Vendors, assets, content plans, hiring: put them in databases in Docs, linked to each other, each with the views your team needs.
- Table, board, list, calendar, gallery, timeline, chart and form views.
- Relations, rollups, formulas and buttons.
- AI columns that summarize, tag or translate each row.
Bring your data. Connect your software.
Pick the tool you're leaving in Connectors and your records come over, matched by email so nobody shows up twice. Your own software reads and writes through the API and hears about changes through webhooks.
- HubSpot, GoHighLevel, Pipedrive, Zoho CRM, Zendesk, Intercom, Jira, Linear, Calendly, lemlist and Notion.
- Webhooks when customers, deals and bookings change.
- Use your app from Claude through Alori's MCP server.
Add up your tools. See what you save.
Add the tools you pay for. We count their public prices for your team, take off your Alori plan and show what you save.
Today
Work delivery
Airtable
Databases with views, formulas and forms
Team plan, 5 users
$1,200 a year
Lovable
Build pages and tools by asking
Estimate, no public price
$300 a year
Notion
Docs, wiki and databases next to your jobs
Plus plan, 5 users
$600 a year
Office time
Calls, emails and paperwork Alori's bots take on
Potential savings
$5,092 a year
63% of what you spend today.
- Work delivery$2,100Airtable, Lovable, Notion
- Office time$5,9805 h a week at $23 an hour, estimated
- Alori Business plan−$2,988
Estimated from public list prices checked in November 2026, billed yearly when that's cheaper. Your results will vary. Calls, texts, video and AI work use your plan's monthly credits. What Alori replaces, tool by tool
Change it by asking.
Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.
- Add the renewal date to each client
- Make a database of our vendors with a board by status
- Hide Marketing from my menu
- Show me our webhooks
The full guide
Everything above, in detail: how it works, what it replaces and what it does not.
Short answer: Alori starts as a working app for your business, with customers, deals, quotes, tickets, invoices and a team chat, then changes by chat. Ask in plain words and it adds a field, a module, a page or a rule, shows it in a preview on your real data, and your team gets it when you click Publish. Databases in Docs hold everything else. Your data comes over from HubSpot, GoHighLevel, Zendesk, Jira, Linear and others, and your own software reaches it through an API, webhooks and Claude.
The problem: the business doesn't fit the box
When off-the-shelf software doesn't fit, a team usually builds around it:
- A database in Airtable or Notion for what the CRM can't hold, linked by hand.
- Internal tools built in Retool or Lovable, that someone has to keep running.
- A developer, in-house or hired, for every new screen.
- Zaps and scripts to keep it all in sync with the main app.
Each piece is one more thing to maintain, and the customer's story ends up split across them. Alori changes the app itself instead.
What Alori does to shape the app
| What you need | What Alori does | What it replaces |
|---|---|---|
| A module you're missing | Build by chat: ask for renewals, onboarding or commissions and Alori builds it into your app, with its list, record page and reminders | Retool, Lovable, custom development |
| The fields your business uses | Custom fields on customers, deals and other records: text, number, date, yes or no, a choice, several choices or a link | Workarounds in notes |
| Data that fits nowhere else | Databases in Docs with table, board, list, calendar, gallery, timeline, chart and form views, relations, rollups, formulas, buttons and AI columns | Airtable, Notion databases |
| A screen that fits each person | Each person hides, orders and pins their own menu, and the team shares saved views of Deals, Customers and Companies | One menu for everyone |
| More parts when you grow | Turn on Tickets, Inventory, Docs, Employees, Campaigns, Booking or transport orders by asking. Add a separate project with its own address, like a client portal, on the same data | Another subscription per need |
| Your data on day one | Imports from HubSpot, GoHighLevel, Pipedrive, Zoho CRM, Zendesk, Intercom, Jira, Linear, Calendly, lemlist, Clockify and Notion | Copying by hand |
| Connect your own software | An API to import and read records and take actions, webhooks when records change, and an MCP server for Claude | Custom integrations |
How it works
- Describe the business. Say what you sell and how work moves, in English or French. Alori gives you a working app built from ready-made modules.
- Ask for what's missing. "Add the renewal date to each client." "Track each new client's onboarding with a checklist." Small asks happen right away; a new module is built for you.
- Try it in the preview. The change shows up with your real customers. Click around and ask for fixes until it's right.
- Publish when it's right. Your team keeps the screens they know until you click Publish. Every version stays in History, so you can always go back, and your data stays as it is.
- Bring your data. Open Connectors and pick the tool you're leaving. Contacts, deals, emails, calls, notes, tickets and files come over, matched by email so nobody shows up twice.
- Connect the rest. Make an API key, add a webhook, or tap Allow in Claude to use your app from there.
Your AI team works on what you add
A new module isn't a side app. Sam and the other bots read and fill its lists like any other: "Add a renewal for Northwind, $4,800, next March." Automations can watch your records and set your custom fields. And if you'd rather not build it yourself, an Alori partner can build your modules and look after your app.
For teams with a developer
An API key made in Connectors › API imports records with your own ids, so sending the same record again updates it instead of making a copy, and a read key lets your reporting tools read them. Full access keys let your own software text, email, tag customers, move deals and book time, and webhooks tell it when customers, deals and bookings change.
What Alori doesn't do yet
- Forms in Docs databases are for teammates. Public leads come in through your website's form and chat.
- No scripts or extensions inside databases, and automations don't run on Docs databases.
- The API doesn't read the databases you added yourself yet.
Who it is for
Software companies, agencies and service businesses whose way of working doesn't fit a standard CRM, and who would rather change one app than glue five together. Starting from the CRM alone? See build your own CRM. See also Tech and SaaS and Agencies.
Questions
Another question? Ask it when you start.
No. You describe what you want in plain words. Alori writes the code, checks that it works and shows you the result in the preview.
Each change uses credits: one for a small change, more for a big one. A change that fails or changes nothing is refunded. Alori is free to start, no card needed, with unlimited users on every plan. See pricing.
No. Changes wait in the preview until you publish, and every published version can be brought back from History.
Notion pages come over in one import. For other tools, see the integrations or send your data through the API.
Yes. Connect Claude to Alori and ask about your customers, deals and invoices, or have Claude update them. Emails and texts still wait for your yes.
Related pages
See all →- Get foundYour website, campaigns, posts, reviews and leads in one place
- SellFrom the first call to the signed quote and the upsell
- Support customersChat, email, texts, calls and tickets in one place
- Deliver the workDeliver what you sold, on time
- Get paidBill the work and get paid on time
- Run my teamFiles, hours, time off and Team chat