alori
Smartlead logo

Smartlead alternative

Smartlead's sending, with the sale built in.

Warmed-up inboxes, safe sending and every reply sorted by Zoe, in the same app as your deals, calls and invoices. Unlimited users on every plan.

Free plan, no card. Bring your leads as a CSV and connect the inboxes you already use.

Northwind StudioCustomersDealsOnline bookingAI botAn agency's new business team

Smartlead and Alori, side by side.

Smartlead logoSmartleadAlori
Price for a team of 5$39 to $94 a month, plus mailbox and other add-onsFrom $99 a month with the CRM, phones and invoices
Sending volumeUp to 500,000 emails a monthUp to 30 a day per inbox, 50 inboxes per app
MailboxesUnlimited, bought from $4.50 each a monthConnect yours, or buy them in Alori with warm-up
Client workspaces for agenciesWhite-label, a strengthOne Alori account per client, with agency mode
Inbox placement testsSmartDelivery add-onNot yet: Alori sees bounces and replies
RepliesOne inbox for repliesOne list, sorted by Zoe, answer drafted with your booking link
Deals, calls, quotes, invoicesOther toolsBuilt in

From a cold email to a booked demo.

Zoe writes the sequence, Alori sends it slowly from your inboxes, and every reply comes back sorted with an answer ready. One click puts the interested ones on your pipeline.

  1. 1Zoe writes the sequence
  2. 2Alori sends from warmed-up inboxes
  3. 3Replies come back sorted
  4. 4Interested people become deals
Zoe writes the sequence

What changes on Monday.

  1. 01

    BeforeThe sending tool, the CRM and the calendar are three logins

    With AloriCold emails, deals and your booking link in one app

  2. 02

    BeforeSetting up domains and DNS by hand

    With AloriAlori buys domains and inboxes and checks SPF, DKIM and DMARC daily

  3. 03

    BeforeReplies wait until someone sorts them

    With AloriZoe sorts each reply and drafts the answer

Inboxes and domains, without the setup.

Say how many emails a day you want to send. Alori suggests domains close to yours, buys them with Google inboxes, warms them up for two weeks and connects them. You never touch DNS.

  • 30 emails a day per inbox, 3 inboxes per domain, so one pausing never stops sending.
  • Each domain's SPF, DKIM, DMARC and MX checked every day, with what to fix in plain words.
  • Billed each month in credits, on the same bill as the rest of Alori.
  • Already have inboxes? Connect Google or Microsoft 365 by signing in.

Nobody gets an email they shouldn't.

A lead stops the moment they or a colleague reply, unsubscribe, bounce or become a real deal. Every email carries your postal address and a way to stop.

  • "No", "stop" or "unsubscribe" puts them on your do-not-email list for good.
  • Block a whole company domain in one step.
  • An inbox pauses by itself when more than 3% of its last 100 emails bounced.

Every reply, sorted, with the answer drafted.

Replies from every inbox land in one list, one row per person, with the whole exchange beside it. Zoe sorts each one and drafts your answer, so you only read, edit and send.

  • Interested, not now, wrong person and out of office, sorted for you. Change a sort and Zoe learns from it.
  • Your answer goes from the inbox they wrote to, in the same thread.
  • Press Add to deals and they land on the pipeline and stage you pick.

From a reply to a deal, in the same app.

Cold emails lives next to your CRM. Every email sent is on the customer's record, and an interested reply becomes a deal in one click, beside their calls, meetings, quotes and invoices.

  • A sequence can follow a deal stage: every open deal on it joins, once.
  • Unlimited users: sales, founders and account managers all see the same customer.
  • Ask Sam "Which cold email leads became deals this month?"

Change it by asking.

Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.

  • Get me inboxes to send 90 emails a day
  • Which inboxes are paused, and why?
  • Block northpixel.io from every sequence
  • Who replied interested this week?

The full guide

Everything above, in detail: how it works, what it replaces and what it does not.

Short answer: Alori is a Smartlead alternative for small software companies and agencies that want cold email in the same app as their CRM, deals, calls and invoices, instead of a separate sending engine. Alori gets you warmed-up inboxes, Zoe writes the sequence, and every reply lands in one list with an answer drafted. Switching takes a CSV of your leads and the inboxes you already use.

Why teams leave Smartlead

Smartlead is a strong cold email engine, with unlimited mailboxes and client workspaces for agencies. Small teams leave it when sending isn't the hard part:

  • Replies still need a CRM, a calendar, a phone and invoices, each on its own bill.
  • Mailboxes, deliverability tests and client workspaces are priced on top of the plan.
  • Hundreds of mailboxes, rotation and warm-up pools are built for volume a small team doesn't send.

What you pay

Smartlead, as listed on its pricing page in November 2026:

Team of 5SmartleadAlori
Cold email plan$39 a month on Base (6,000 emails, 2,000 contacts), $94 on Pro (90,000 emails, 30,000 contacts)Cold emails in your plan; AI writing uses credits
Bought mailboxes$4.50 to $9 per mailbox a monthBought in Alori, billed monthly in credits
CRM, calls, quotes, invoicesOther toolsIncluded
PlanPlan plus add-onsFree to start, Solo from $99 a month, Business from $249, unlimited users

For cold email alone, Smartlead's Base plan costs less than Alori. Alori pays off when it also replaces your CRM, phones and invoicing. See Alori's pricing.

What Alori replaces

  • In Cold emails › Inboxes, click Get an inbox: Alori buys new domains close to yours and Google inboxes on them, with two weeks of warm-up, billed each month in credits. Or connect your own Google or Microsoft 365 inboxes by signing in, or any other inbox with its password.
  • Each new inbox starts at 5 emails a day and adds 3 a day, up to 30. Emails go out 2 to 6 minutes apart on weekdays, in each lead's working hours. Alori checks each domain's SPF, DKIM, DMARC and MX every day, says in plain words what to fix, and pauses an inbox by itself when too many emails bounce.
  • Tell Zoe, Alori's marketing specialist, who you want to reach and what you offer. She plans a 4-step sequence and writes it from what Alori knows about your business, with a first line for each lead from a web search about their company. Up to 12 steps: emails in one thread, plus call or LinkedIn to-dos that land in your tasks.
  • A/B test up to 3 versions of each email. Alori names a winner once each version has sent 50 emails and one clearly gets more replies, and Zoe writes the next one to test.
  • Cold emails › Replies gathers the answers from every inbox, one row per person. Zoe sorts them (interested, not now, wrong person, out of office) and drafts your answer with your booking link. Send it from the same inbox, in the same thread, or let Zoe answer interested people herself.
  • A lead stops when they reply, when someone at their company replies, when they unsubscribe or bounce, or when they become an active deal. An out-of-office reply waits 3 days, then tries again.
  • Every email ends with your postal address and a "reply no" line, and carries an unsubscribe header. "No", "stop" or "unsubscribe" puts the person on your do-not-email list, and no sequence writes to them again. Block whole company domains in one step.
  • Upload a CSV or Excel file, paste a Google Sheet link, type or paste emails, pick a Targets list, or find people with Apollo by job title, place and company size, on your own Apollo account. Give Alori a list of company websites and it finds the right people at each one.
  • Each email sent lands in the customer's history. Press Add to deals on an interested reply and they go on your pipeline, next to their calls, meetings, quotes and invoices.
  • "Who replied interested this week?", "Pause the agencies sequence", "Block northpixel.io": ask Sam in the CRM, your bot, or Claude through Alori.

What Alori doesn't do yet

  • Smartlead sends up to 500,000 emails a month on Unlimited Prime and gives agencies client workspaces under their own brand. If you run cold email at scale for many clients, stay on Smartlead. In Alori, an agency gives each client its own account instead.
  • No LinkedIn, text or WhatsApp automation. LinkedIn and call steps are to-dos a person does.
  • No lead database of its own. Finding people uses your own Apollo account and its credits, on a paid Apollo plan.
  • Plain-text emails only, with no open tracking. Click tracking needs your website on its own domain.
  • Sending is capped at 30 emails a day per inbox and 50 inboxes per app.
  • No warm-up network for inboxes you bring. Alori ramps them up slowly; warm-up comes with the inboxes you get in Alori. No inbox placement tests either: Alori sees bounces and replies, not spam folders.
  • No cold email to Europe or the UK. Leads in Canada need the page where their email is published, as Canada's anti-spam law asks.
  • Cold emails is in early access. It isn't offered when you sign up yet: ask Alori in Chat to turn it on.

How to switch

  1. Start free. Describe your business. Alori builds your app with customers, deals and the modules you pick. Then ask Alori in Chat to "turn on Cold emails".
  2. Bring your inboxes. In Cold emails › Inboxes, connect the inboxes you used with Smartlead: sign in with Google or Microsoft 365, or click Add with a password and turn on "These inboxes are already warmed up" so they start at 15 emails a day. Or click Get an inbox for new ones.
  3. Bring your leads. Export your leads from Smartlead as a CSV, without the people who unsubscribed or bounced. In a sequence, click Add leads › Upload a file. Alori finds the columns by their names, and people already in your CRM are matched by email, never doubled.
  4. Rewrite and start. Paste your best Smartlead emails into the steps, or ask Zoe to write the sequence. Pause the campaign in Smartlead, then press Start sending.

Questions

Another question? Ask it when you start.

Yes, for a small team that books meetings by cold email and wants the replies, deals and calls in one app. For very high volume or many white-labeled client workspaces, Smartlead is more specialized.

For sending alone, Smartlead's Base plan at $39 a month is cheaper than Alori. Alori costs less when you count the CRM, business phone, meeting notes and invoicing it replaces, with unlimited users from $99 a month on Solo. There is also a free plan, no card needed.

Your leads, from a CSV export, and your mailboxes, which you connect again by signing in to Google or Microsoft 365 or with their password. Paste your best emails into a sequence, or let Zoe write new ones.

Yes, differently: with agency mode, each client gets its own Alori account with its own inboxes and CRM, and you earn a markup on what they pay. See Alori for agencies.

Small software companies and agencies, usually under 50 people.

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Your turn.

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