Semrush alternative

Your SEO answers, without the suite.

Weekly Google rankings, competitor gaps, keyword ideas and AI visibility, set up from your website and explained by Zoe in plain words. Unlimited users on every plan.

Start free

Free plan, no card. SEO tracking uses about 30 to 50 credits a month.

BrightdeskWebsiteDealsEmail campaignsA help desk software company

Semrush and Alori, side by side.

SemrushAlori

Price$139 to $299 a month, from $45 for each added colleagueAbout 30 to 50 credits a month ($9 to $23), unlimited users

Rank tracking500 to 1,500 keywords daily50 to 100 searches, every Monday on computer and phone

Competitors and gapsYesUp to 5, with the searches they win and you don't

Keyword researchYes, a huge databaseIdeas with volume, difficulty, intent and cost per click

AI visibilityYesChatGPT, Gemini, Perplexity and Google's AI, weekly

Backlinks and site auditYes, 43 trillion+ backlinks, a strengthNot offered

Someone to act on itYou read the reportsZoe reports every Monday and says what to fix

Leads and deals by pageNot part of SemrushGoogle Analytics next to your CRM

From a ranking to a page that wins.

Zoe checks Google every Monday, spots the search you're close to winning, and tells you what to change.

1Your searches, checked every Monday
2Where competitors beat you
3Zoe's Monday report in Team chat

Your searches, checked every Monday

What changes on Monday.

01
Before$139 a month for a suite we open twice
With AloriAbout $9 to $23 a month in credits for what a small team uses
02
BeforeDashboards nobody has time to read
With AloriZoe's Monday report: what moved and what to fix
03
BeforeRankings in one tool, deals in another
With AloriSee which pages bring leads, next to your CRM

Do ChatGPT and Google's AI name you?

Every week Zoe asks the AI assistants the questions your buyers ask, without your name, and shows who they recommend.

ChatGPT, Gemini, Perplexity, Google's AI Mode and AI Overviews.
Up to 30 questions, in English, French or the languages your buyers use.
See who is named instead of you, and since when.

Keyword ideas with the numbers.

Give Zoe a few words. She brings back the searches around them with volume, difficulty and intent, and says which page should own each one.

Volume, difficulty from 0 to 100, intent and cost per click.
Track the good ones in one sentence.
Connect Google Analytics to see which pages bring leads, not just clicks.

Change it by asking.

Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.

Where do we rank this week?
Which searches do our competitors win and we don't?
Give me keyword ideas around shared inbox
Does ChatGPT recommend us?

The full guide

Everything above, in detail: how it works, what it replaces and what it does not.

Short answer: Alori is a Semrush alternative for small software companies and agencies that want to know where they rank, who beats them and whether ChatGPT names them, without learning a big SEO suite. Zoe, Alori's marketing specialist, picks the searches that matter, checks Google every week, finds your competitors and asks the AI assistants about you, for about $9 to $23 a month in credits. Semrush keeps a huge backlink database and site audits Alori doesn't have: SEO professionals should stay on it.

Why teams leave Semrush

Semrush is one of the most complete SEO and marketing suites, with a database of over 43 trillion backlinks. Small teams leave it because they use a sliver of it:

Plans run from $139 to $299 a month, and each added colleague starts at $45 a month.
Dashboards are rich, but nobody on a small team has time to turn them into the next page to write.
Semrush shows positions, but it can't show which page brought a deal into your CRM.

What you pay

Semrush, as listed on its pricing page in November 2026 (billed monthly):

Team of 5	Semrush	Alori
Plan	SEO $139 a month, Starter $199, Pro+ $299	SEO tracking uses about 30 to 50 credits a month (about $9 to $23)
More users	From $45 a month for each added colleague	Unlimited users on every plan
Tracked searches	500 on SEO and Starter, 1,500 on Pro+	50 picked for you, up to 100
Free plan	Yes, 10 reports a day	Free plan, no card; credits as you go

Alori's plans are Free, Solo from $99 a month and Business from $249, with the CRM, website and campaigns included. See pricing.

What Alori replaces

Zoe picks 50 searches that matter for your business and checks your place on Google every Monday, on computer and phone, in the top 30. Track up to 100, add your own, and say which page should rank for each. Ask her to check again now, once a day.
She finds your 3 main competitors (up to 5), the searches you both rank for, where they're ahead, and the searches where they're on page one and you're not.
For keyword ideas, give her a few words and she brings the searches around them, with monthly volume, difficulty, intent and cost per click.
Every week she asks ChatGPT, Gemini, Perplexity, Google's AI Mode and AI Overviews the questions your buyers ask, and shows how often they name you, and who they name instead.
Google's results right now, for any search: your position, the top 10, whether the AI Overview cites you, and your place in the map pack.
Connect Google Search Console for your real clicks, and Google Analytics to see which pages bring leads and sales.
Turned on, Zoe posts a report every Monday in your Team chat, flags pages close to page one, checks your site daily for lost titles or pages Google can't index, and finds content gaps each month. See marketing.

What Alori doesn't do yet

A backlink database, a full site audit crawler, domain research on any site, traffic estimates, ad and PPC research, content writing and scoring tools, local rank grids and historical data going back years. If you build links, audit large sites or research markets for clients, stay on Semrush. Alori is for a team that wants the results explained in plain words.

How to switch

Start free. Describe your business and paste your website. Alori builds your app.
Turn on SEO. Open SEO under Marketing, connect Google Search Console (optional, free) and turn tracking on. In about two minutes Zoe reads your site, picks your searches, checks Google, finds your competitors and asks the AI assistants about you.
Bring your keywords. Export your tracked keywords from Semrush's Position Tracking, paste them to Zoe with "Track these searches", and name the competitors to keep.
Connect Google Analytics to see which pages bring leads and sales, next to the searches that bring them.

Questions

Another question? Ask it when you start.

For a small team that wants weekly rankings, competitors, keyword ideas and AI visibility explained in plain words, yes. For backlinks, site audits and market research, Semrush stays the better fit.

Yes. SEO tracking in Alori uses about 30 to 50 credits a month, about $9 to $23, against $139 to $299 a month on Semrush, and every plan has unlimited users.

Alori has a free plan with no card needed. SEO tracking then runs on credits you buy as you go. Semrush also has a free plan, with 10 reports a day.

Yes. Each week Zoe asks ChatGPT, Gemini, Perplexity and Google's AI the questions your buyers ask, without your name, and shows how often you're named and who is named instead.

Small software companies and agencies, usually under 50 people.

See all →

Your turn.

Describe your business in a sentence. Alori builds the app.