Mailshake, without the per-user bill.

Short answer: Alori is a Mailshake alternative for small software companies and agencies that want cold email, calls and their CRM in one app, without paying per user. Alori gets you sending inboxes, Zoe writes the sequence and drafts every answer, and your reps call from the customer's record on your business number. Switching takes a CSV of your leads and the inboxes you already use.

Why teams leave Mailshake

Mailshake is a simple cold email tool, with unlimited warm-up and a power dialer on its Sales Engagement plan. Small teams leave it for the bill and the split:

• Each person on Mailshake is a paid user, and the cheaper plans connect only 1 or 2 mailboxes each.
• Replies and calls still need a CRM for the pipeline, quotes and invoices.
• Reading, sorting and answering each reply is still a person's morning.

What you pay

Mailshake, as listed on its pricing page in November 2026:

See Alori's pricing.

What Alori replaces

• A business phone: call leads from the customer's record in the browser, on a local number or the one you have. Recordings, transcripts and summaries land on the customer, next to their cold emails.
• In Cold emails › Inboxes, click Get an inbox: Alori buys new domains close to yours and Google inboxes on them, with two weeks of warm-up, billed each month in credits. Or connect your own Google or Microsoft 365 inboxes by signing in, or any other inbox with its password.
• Each new inbox starts at 5 emails a day and adds 3 a day, up to 30. Emails go out 2 to 6 minutes apart on weekdays, in each lead's working hours. Alori checks each domain's SPF, DKIM, DMARC and MX every day, says in plain words what to fix, and pauses an inbox by itself when too many emails bounce.
• Tell Zoe, Alori's marketing specialist, who you want to reach and what you offer. She plans a 4-step sequence and writes it from what Alori knows about your business, with a first line for each lead from a web search about their company. Up to 12 steps: emails in one thread, plus call or LinkedIn to-dos that land in your tasks.
• A/B tests run up to 3 versions of each email. Alori names a winner once each version has sent 50 emails and one clearly gets more replies, and Zoe writes the next one to test.
• Cold emails › Replies gathers the answers from every inbox, one row per person. Zoe sorts them (interested, not now, wrong person, out of office) and drafts your answer with your booking link. Send it from the same inbox, in the same thread, or let Zoe answer interested people herself.
• A lead stops when they reply, when someone at their company replies, when they unsubscribe or bounce, or when they become an active deal. An out-of-office reply waits 3 days, then tries again.
• Every email ends with your postal address and a "reply no" line, and carries an unsubscribe header. "No", "stop" or "unsubscribe" puts the person on your do-not-email list, and no sequence writes to them again. Block whole company domains in one step.
• Upload a CSV or Excel file, paste a Google Sheet link, type or paste emails, pick a Targets list, or find people with Apollo by job title, place and company size, on your own Apollo account. Give Alori a list of company websites and it finds the right people at each one.
• Each email sent lands in the customer's history. Press Add to deals on an interested reply and they go on your pipeline, next to their calls, meetings, quotes and invoices.
• Ask Sam in the CRM, your bot, or Claude through Alori in plain words: "Who replied interested this week?", "Pause the agencies sequence", "Block northpixel.io".

What Alori doesn't do yet

• A power dialer inside the sequence. Mailshake's Sales Engagement plan comes with a power dialer and phone numbers for working through leads. In Alori, a call step is a to-do and the rep calls from the customer's record. If dialing through lists is how you sell, stay on Mailshake.
• No LinkedIn, text or WhatsApp automation. LinkedIn and call steps are to-dos a person does.
• No lead database of its own. Finding people uses your own Apollo account and its credits, on a paid Apollo plan.
• Plain-text emails only, with no open tracking. Click tracking needs your website on its own domain.
• Steady volume only: up to 30 emails a day per inbox and 50 inboxes per app.
• No warm-up network for inboxes you bring. Alori ramps them up slowly; warm-up comes with the inboxes you get in Alori. No inbox placement tests either: Alori sees bounces and replies, not spam folders.
• No cold email to Europe or the UK. Leads in Canada need the page where their email is published, as Canada's anti-spam law asks.
• Cold emails is in early access. It isn't offered when you sign up yet: ask Alori in Chat to turn it on.

How to switch

1. Start free. Describe your business. Alori builds your app with customers, deals and the modules you pick. Then ask Alori in Chat to "turn on Cold emails".
2. Bring your inboxes. In Cold emails › Inboxes, connect the inboxes you used with Mailshake: sign in with Google or Microsoft 365, or click Add with a password and turn on "These inboxes are already warmed up" so they start at 15 emails a day. Or click Get an inbox for new ones.
3. Bring your leads. Export your leads from Mailshake as a CSV, without the people who unsubscribed or bounced. In a sequence, click Add leads › Upload a file. Alori finds the columns by their names, and people already in your CRM are matched by email, never doubled.
4. Rewrite and start. Paste your best Mailshake emails into the steps, or ask Zoe to write the sequence. Pause the campaign in Mailshake, then press Start sending.