MailerLite alternative

Your newsletter and your CRM, on one list.

Campaigns go out from the same app as your customers, deals and conversations, to lists that update themselves. Unlimited users on every plan.

Start free

Free plan, no card. Paste your MailerLite subscribers into Ask Sam and they're in.

BrightdeskEmail campaignsCustomersWebsiteA small SaaS company's newsletter

MailerLite and Alori, side by side.

MailerLiteAlori

PriceFree up to 250 subscribers, then from $12 a monthFree to start, Solo from $99 a month with the CRM

Users2 on Free, 3 on Comfort, unlimited on PowerUnlimited users on every plan

Lists that update themselvesYes, segmentsYes, from tags, fields, deals and product activity

Email builderDrag and drop, a strengthSimple editor, Write it with Alori, or your own HTML

Signup forms and pop-upsYesNot yet. Website forms land as leads

Email journeysYesNot yet. An automation emails one customer when something happens

CRM, deals, chat and invoicesNot includedIn the same app

From a list to a reply that becomes a deal.

Pick a list that updates itself, write the email with Alori, send it, then follow up with the people who clicked.

1Pick who gets it
2Write it with Alori
3Follow up with who clicked

Pick who gets it

What changes on Monday.

01
BeforeThe newsletter list only knows the last import
With AloriLists read your customers and deals, live
02
BeforeSegments rebuilt from fields kept in the CRM
With AloriLists by your own fields on customers, companies and deals
03
BeforeNewsletter, pipeline and chat in three tools
With AloriNewsletter, pipeline and chat in one app

Lists from what you already know.

Make a list by tags, by your own fields on customers, companies, contacts or deals, by kind of customer or by language. It updates itself before each send.

People on deals with a matching field, or at companies whose plan field says Team.
Paste emails from a spreadsheet: new ones become customers when it goes out.
People without an email, or who unsubscribed, are always left out.

Every reply lands next to the deal.

The people your campaign reaches are your customers in Alori, with their deals, chats, calls and invoices on one record.

Make a list of who clicked and hand it to sales.
Resend to people who didn't open, with a new subject.
Ask Sam "who clicked the shared inboxes link?"

Change it by asking.

Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.

Make a list of agencies on the Team plan
Write the shared inboxes launch email
Make a list of people who clicked
Tag everyone from our webinar list

The full guide

Everything above, in detail: how it works, what it replaces and what it does not.

Short answer: Alori is a MailerLite alternative for small software companies and agencies whose subscribers are also their customers, leads and deals. Campaigns go out from the same app as your CRM, to lists that update themselves from your tags, fields, deals and product activity, and the replies, calls and invoices sit next to them. Every plan has unlimited users, and switching is a copy and paste of your subscriber list.

Why teams leave MailerLite

MailerLite is a simple, well priced email tool. Teams leave it when email is only one part of how they sell:

New customers, trials and deals live in the CRM, and the newsletter list only knows what was last imported.
"Agencies on the Team plan" or "people with an open proposal" has to be rebuilt in MailerLite from fields you already keep elsewhere.
The newsletter is in MailerLite, the pipeline in a CRM, the chat in a third app, each with its own login and bill.

What you pay

MailerLite, as listed on its pricing page in November 2026:

Team of 5	MailerLite	Alori
Free plan	Up to 250 subscribers, 2,500 emails a month, 2 users	Free plan, no card
Users	3 on Comfort, unlimited on Power	Unlimited users on every plan
Paid plan	Comfort from $12 a month and Power from $25 a month for 500 subscribers, more as the list grows	Solo from $99 a month, Business from $249, campaign emails use credits
CRM, deals, chat, invoices	Not included	Included

If you only need a newsletter, MailerLite costs less. Alori is worth it when it also replaces your CRM and the tools around it. See pricing.

What Alori replaces

Email campaigns: write it yourself, ask Alori to write it, or paste your own HTML. Add first names, company names or your own fields, a button, and an English and a French version.
Lists build themselves by tags, by fields on customers, companies, contacts or deals, by active, past or prospect customers, by language, or by what people did on your website or in your app. New people who match join on their own.
Try a second subject on a small group first, send yourself a test, and pick a day and time. Then see who opened and clicked each link, make a list of them, or resend to people who didn't open.
Send from your own domain. Every email ends with your address and an Unsubscribe link, and people who unsubscribe, bounce or mark it as spam are left out after.
A website with forms: Alori builds your site, you change it by asking, and its forms land as leads in your deals.
Automations: when a customer gets a tag or a deal changes stage, email or text them, wait, add a task or post in Slack.
Website chat, calls, quotes and invoices, on the same customers.

What Alori doesn't do yet

A drag-and-drop email builder, signup pop-ups and embedded subscribe forms, email journeys that send a series on their own (each Alori campaign is sent once), RSS campaigns and selling digital products. If you run a newsletter for a large audience that isn't your customer list, stay on MailerLite.

How to switch

Start free. Describe your business, or paste your website. Alori builds your app with customers, deals and email campaigns.
Bring your subscribers. Export your active subscribers from MailerLite as a CSV and paste them into Ask Sam with "Add these customers:". Alori adds them, with an Undo button. Leave out anyone who unsubscribed.
Turn groups into lists. Ask Sam to tag people by group, then make lists by tags or fields.
Send your first campaign. Add your mailing address the first time, send yourself a test, then send or schedule it.

Questions

Another question? Ask it when you start.

Yes, for software companies and agencies whose newsletter goes to their own customers and leads, and who want it next to their CRM. For a large audience newsletter with pop-ups and a drag-and-drop builder, MailerLite fits better.

Alori has a free plan with no card. You build your app, bring your list and write your first campaign for free. Each campaign email uses credits, so you buy credits or pick a plan when you start sending.

Your subscribers, by pasting your CSV export into Ask Sam. Groups become tags and lists that update themselves. Automations, forms and past reports stay in MailerLite.

Yes. Each campaign shows who it reached, who opened, who clicked which link and who unsubscribed. Opens and clicks by link scanners are left out.

Small software companies and agencies, usually under 50 people. See also the Mailchimp alternative.

See all →

Your turn.

Describe your business in a sentence. Alori builds the app.