Klaviyo alternative

Newsletters from your CRM, for teams without a store.

Email campaigns to lists that update themselves from your tags, fields and product activity, in the same app as your customers, deals and invoices. Unlimited users on every plan.

Start free

Free plan, no card. Paste your Klaviyo CSV into Ask Sam and your contacts are in.

QuillstackEmail campaignsCustomersAutomationsDealsA software company's marketing

Klaviyo and Alori, side by side.

KlaviyoAlori

Built forOnline storesSmall software companies and agencies

PriceFrom $20 a month for 500 active profiles, more as the list growsFree to start, Solo from $99 a month, campaign emails use credits

Free planUp to 250 active profiles and 500 emails a monthFree plan, no card

Lists that update themselvesYes, segmentsYes, by tags, fields, kind, language or product activity

Subject A/B test and per-person resultsYesYes, with who opened and clicked each link

Cart, order and catalog flowsYes, a strengthNot yet

SMS campaignsYes, as an add-onNot yet. Texts are one to one

CRM, deals, invoices and chatNot includedIn the same app

From a product event to a campaign that sells.

Make a list of trial users who signed in this week, write the offer with Alori, test a second subject, then follow up with the people who clicked.

1A list from product activity
2Alori writes it, you test two subjects
3See who clicked, then follow up

A list from product activity

What changes on Monday.

01
BeforeTrial users and open deals synced from the CRM into Klaviyo
With AloriLists read your CRM directly and update themselves
02
BeforeThe bill grows with every profile on the list
With AloriOne plan with unlimited users, credits per email sent
03
BeforeWho opened is in Klaviyo, the deal is somewhere else
With AloriOpens, clicks, deals and conversations on one customer

Lists that know your product.

Make a list by tags, by fields on customers, companies, contacts or deals, or by what people did on your website or in your app. It updates itself before each send.

Signed in, viewed a page, or your own Alori("track") events: within some days, never, or a number of times.
People on deals with a matching field, or customers whose plan field says Team.
People without an email, or who unsubscribed, are always left out.

Results you can act on.

Open a campaign to see who it reached, who opened and who clicked which link. Turn them into a list, or resend to people who didn't open with a new subject.

Opens and clicks by link scanners are left out.
A campaign pauses itself when too many emails bounce.
Ask Sam "who clicked the annual plan link?"

Change it by asking.

Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.

Make a list of trial users who signed in this week
Write our November product update email
Resend the offer to people who didn't open
Who clicked the annual plan link?

The full guide

Everything above, in detail: how it works, what it replaces and what it does not.

Short answer: Alori is a Klaviyo alternative for small software companies and agencies that send newsletters and product news, not cart reminders. Your email campaigns go out from the same app as your customers, deals, conversations and invoices, to lists that update themselves from tags, fields and what people do in your product. Every plan has unlimited users, and switching is a copy and paste of your list.

Why teams leave Klaviyo

Klaviyo is a strong marketing platform for online stores. Software companies and agencies leave it when it doesn't fit how they sell:

Klaviyo's flows shine on carts, orders and product catalogs. A B2B team mostly sends news, offers and onboarding tips to people it already knows.
The price goes up with every active profile, even people who only read a newsletter twice a year.
Who is a customer, who is in a trial and who has an open deal sits in your CRM, and has to be synced into Klaviyo to be used.

What you pay

Klaviyo, as listed on its pricing page in November 2026:

Team of 5	Klaviyo	Alori
Free plan	Up to 250 active profiles and 500 emails a month	Free plan, no card
Email	$20 a month for 500 active profiles, more as the list grows	Each campaign email uses credits
Email and texts	Marketing plan, $25 a month for 500 active profiles, SMS as an add-on	Texts are one to one, from your business number
CRM, deals, invoices	Not included	Included. Solo from $99 a month, Business from $249, unlimited users

See pricing for credits and plans.

What Alori replaces

Email campaigns you write yourself, ask Alori to write, or paste as HTML. Add first names, company names or your own fields, a button, and a French or English version.
Lists that keep themselves up to date, by tags, by fields on customers, companies, contacts or deals, by active, past or prospect customers, or by language. New people who match join on their own.
For a software company, lists from product activity: people who signed in or viewed a page in the last days, or never did, from your website's sign-ins and your own Alori("track") events.
Try a second subject line on a small group first, send yourself a test email, and pick a day and time. Then see who opened and clicked each link, make a list of them, or resend to people who didn't open with a new subject.
Send from an address on your own domain. Every email ends with your business name, mailing address and an Unsubscribe link, and people who unsubscribe, bounce or mark it as spam are left out after.
Automations: when a customer gets a tag, a deal changes stage or an invoice is paid, email or text that customer, add a task or post in Slack, with waits between steps.
Forms on your Alori website, booking pages and Facebook and Instagram lead forms land in your deals, with where each lead came from.

What Alori doesn't do yet

Store flows tied to carts, orders and product catalogs, SMS and push campaigns, signup pop-ups, predictive analytics and a visual journey builder. Each Alori campaign is sent once. If you run an online store and email is your main sales channel, stay on Klaviyo.

How to switch

Start free. Describe your business. Alori builds your app with customers, deals and email campaigns.
Bring your list. Export your profiles from Klaviyo as a CSV, leave out anyone who unsubscribed, and paste the rest into Ask Sam with "Add these customers:". Alori adds them, with an Undo button.
Rebuild your segments as lists. Ask Sam to tag people, then make lists by tags, fields or product activity.
Send your first campaign. Add your mailing address the first time, send yourself a test, then send or schedule it.

Questions

Another question? Ask it when you start.

Yes, for software companies and agencies that send newsletters, launches and offers to people already in their CRM. For an online store that lives on cart and order flows, Klaviyo fits better.

If you only need email, a plain email tool can cost less. Alori is worth it when it also replaces your CRM, deals, website chat and invoices: one bill, unlimited users, from $99 a month on Solo, or free to start.

Your contacts, by pasting your CSV export into Ask Sam. Segments become lists that update themselves. Flows, templates and past reports stay in Klaviyo.

Yes. A list can follow website or app activity: who signed in, viewed a page or did one of your own tracked events, within some days, never, or a number of times.

Small software companies and agencies, usually under 50 people. See also the Mailchimp alternative.

See all →

Your turn.

Describe your business in a sentence. Alori builds the app.