Kit alternative

A newsletter that knows your customers and deals.

For software companies and agencies whose list is their clients, trials and leads: campaigns to lists that update themselves from your CRM, with the whole team included.

Start free

Free plan, no card. Paste your Kit subscribers into Ask Sam and they're in, tags too.

Northwind StudioEmail campaignsCustomersDealsA web agency's monthly newsletter

Kit and Alori, side by side.

KitAlori

Built forCreators who grow and sell to an audienceSmall software companies and agencies

Free planUp to 10,000 subscribers, 1 userFree plan, no card

Users2 on Creator, unlimited on ProUnlimited users on every plan

Lists from your CRMTags you copy overLists by tags, fields, deals and product activity

Paid newsletters and digital productsYes, a strengthNot yet

Recommendations and sponsorshipsYesNot yet

CRM, deals, chat and invoicesNot includedIn the same app

From a monthly newsletter to booked calls.

Send your notes to clients and open proposals, see who clicked Book a strategy call, and follow up from their deals.

1A list that follows your deals
2See who clicked
3The booking lands on the deal

A list that follows your deals

What changes on Monday.

01
BeforeClients and proposals tagged by hand in Kit
With AloriLists read your customers and deals directly
02
BeforeTwo seats for the whole agency
With AloriUnlimited users: account managers send too
03
BeforeA reply to the newsletter starts a deal in another tool
With AloriThe person, their deal and their history on one record

Your tags, plus everything your CRM knows.

Keep your Kit tags, then go further: lists by your own fields on customers, companies, contacts or deals, by kind of customer, by language or by product activity.

Ask Sam to tag everyone from a pasted list in one go.
A list updates itself before each send.
People without an email, or who unsubscribed, are always left out.

Write it in a minute.

Type or say a few words, and Alori writes the email. Rewrite it, translate it, or paste your own HTML.

First name, company and your own fields, filled for each person.
Test a second subject on a small group; the winner goes to everyone else.
Send from your own domain, with your address and an Unsubscribe link in every email.

Change it by asking.

Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.

Make a list of clients and everyone with an open proposal
Tag these subscribers Newsletter
Write our November notes with a strategy call button
Who clicked Book a strategy call?

The full guide

Everything above, in detail: how it works, what it replaces and what it does not.

Short answer: Alori is a Kit (formerly ConvertKit) alternative for small software companies and agencies whose newsletter goes to clients, trials and leads, not to a creator's audience. Campaigns go out from the same app as your CRM, to lists that update themselves from your tags, fields, deals and product activity. Every plan has unlimited users, and switching is a copy and paste of your subscriber list.

Why teams leave Kit

Kit is a strong email platform built for creators who grow and sell to an audience. Business teams leave it when their list is really a customer list:

Kit's strengths are paid newsletters, recommendations, sponsorships and selling digital products. A B2B team mostly needs news and offers sent to the people it sells to.
The free plan has 1 user and Creator has 2. Unlimited users means the Pro plan.
Who is a client, who has an open proposal and who is in a trial lives in your CRM, and Kit only knows the tags you copy over.

What you pay

Kit, as listed on its pricing page in November 2026, for 1,000 subscribers:

Team of 5	Kit	Alori
Free plan	Up to 10,000 subscribers, 1 user	Free plan, no card
Users	2 on Creator, unlimited on Pro	Unlimited users on every plan
Paid plan	Creator $390 a year (about $33 a month), Pro from $66 a month billed yearly, more as the list grows	Solo from $99 a month, Business from $249, campaign emails use credits
CRM, deals, chat, invoices	Not included	Included

If all you need is a newsletter, Kit's free plan is hard to beat. Alori is worth it when it also replaces your CRM and the tools around it. See pricing.

What Alori replaces

Email campaigns you write yourself, ask Alori to write, or paste as HTML, with first names, company names or your own fields, a button, and an English and a French version.
Lists that keep themselves up to date: by tags, by fields on customers, companies, contacts or deals, by active, past or prospect customers, by language, or by what people did on your website or in your app. New people who match join on their own.
Try a second subject on a small group first, send yourself a test, and pick a day and time. Then see who opened and clicked each link, make a list of them, or resend to people who didn't open.
Send from your own domain. Every email ends with your address and an Unsubscribe link, and unsubscribes, bounces and spam reports are left out after.
Automations you set up in plain words: when a customer gets a tag, email them, wait, add a task for the team or post in Slack.
A website and deals: Alori builds your site, and its forms, your booking pages and Facebook and Instagram lead forms land as deals.

What Alori doesn't do yet

Paid newsletters and subscriptions, selling digital products, the creator recommendation network, sponsorships, landing pages built for signups, embedded subscribe forms and visual email sequences. Each Alori campaign is sent once. If you are a creator who earns from your audience, stay on Kit.

How to switch

Start free. Describe your business. Alori builds your app with customers, deals and email campaigns.
Bring your subscribers. Export your active subscribers from Kit as a CSV and paste them into Ask Sam with "Add these customers:". Alori adds them, with an Undo button. Leave out anyone who unsubscribed.
Keep your Kit tags. Ask Sam to tag people the same way, then make lists by tags or fields.
Send your first campaign. Add your mailing address the first time, send yourself a test, then send or schedule it.

Questions

Another question? Ask it when you start.

Yes, for software companies and agencies whose newsletter goes to their clients and leads, and who want it next to their CRM. For creators who sell paid newsletters and digital products, Kit fits better.

Yes. ConvertKit renamed itself Kit. The same answers apply.

Your subscribers, by pasting your CSV export into Ask Sam, and your tags, which Sam adds again. Sequences, forms and past reports stay in Kit.

Yes. Every Alori plan has unlimited users, and each person's role sets what they can see and do.

Small software companies and agencies, usually under 50 people. See also the Mailchimp alternative.

See all →

Your turn.

Describe your business in a sentence. Alori builds the app.