Guru alternative
Answers for the team, answers for customers.
Docs for what the team knows, Ask Sam to find it, and a help center with an AI bot for your customers. It's one app, with a public price and unlimited users.
Free plan, no card. A Guru collection export comes into Docs file by file.
Guru and Alori, side by side.
GuruAloriWrite an answer once, for the team and for customers.
The team writes the rule in Docs. Sam finds it for the team, and Nora answers customers from the pages you allow.
- 1Written once in Docs
- 2Nora answers the customer
- 3A person takes what Nora can't
What changes on Monday.
- 01
BeforeWe can't see the price without a sales call
With AloriPrices on the website, free plan to start
- 02
BeforeThe answer is in Guru, the customer is in the CRM
With AloriThe answer and the account side by side
- 03
BeforeCustomers can't read our knowledge base
With AloriA help center and Nora answer them
Ask Sam for the answer.
Ask Sam finds the answer across your Docs, in the CRM or in Team chat. Claude finds it too, through Alori's MCP server.
- Each page is shared with everyone, a role and above, or admins only.
- Lock a page once it's right.
- Page history keeps 90 days of versions.
Your Guru collections, file by file.
Export a collection from Guru, which emails you a .zip. Click Import in the Docs sidebar and each Markdown, HTML or Word file becomes a page.
- With many cards, ask Claude, connected to Alori, to make the pages.
- Turn customer answers into help articles.
- Nora learns from each help article.
Change it by asking.
Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.
- What's our refund policy for annual plans?
- Make a page for our support playbook
- Let the website chat answer from Billing rules
- Turn our setup guide into a help article
The full guide
Everything above, in detail: how it works, what it replaces and what it does not.
Short answer: Alori is a Guru alternative for small software companies and agencies that want the team's knowledge in the same app as their customers, support and sales. Docs holds the internal pages, Ask Sam finds the answer for the team, and the Help center and Nora answer customers. Every plan has unlimited users and a public price, and a Guru collection export comes into Docs file by file.
Why teams leave Guru
Guru is a knowledge base built for large companies, with verified cards and AI answers in Slack, Teams and the browser. Small teams leave it for these reasons:
- Guru doesn't publish a price. Its plans are priced through its sales team, which is a lot of process for a team of 10.
- The answer card is in Guru, the client and the deal in a CRM, and the chat in a support tool.
- Guru is for the team, so customers can't use it and the public help center is another tool.
What you pay
Guru does not list prices: its pricing page says each plan is tailored to your company, through its sales team, as of November 2026.
| Team of 5 | Guru | Alori |
|---|---|---|
| Price | Priced on request | Free to start, Solo from $99 a month, Business from $249 |
| Users | Set with sales | Unlimited users on every plan |
| What else is in it | Knowledge base and AI answers | CRM, deals, help center, website chat, tickets, invoices |
See Alori's pricing.
What Alori replaces
- Pages in Docs with headings, to-dos, toggles, callouts, tables and videos, sorted into subpages. Teammates on the same page see your changes as you type.
- Ask Sam finds the answer across your Docs, in the CRM or in Team chat. Claude finds it too through Alori's MCP server.
- Each page is shared by role: with everyone, with a role and the roles above it, or with admins only. Lock a page once it's right, and page history keeps 90 days of versions.
- A help center for customers, in English and French, at your own address on the Business plan.
- An AI support bot: Nora answers website chats and support email from your help center, Company memory and the Docs pages you allow ("Front desk can use this").
- Tickets, Conversations and customers in the same app, so the answer and the account sit side by side.
What Alori doesn't do yet
Alori has no card verification with experts and review dates, no browser extension, no answers inside Slack or Microsoft Teams from your wiki, and no search across Google Drive, SharePoint or Confluence. If you run a large company that needs governed, verified knowledge everywhere people work, stay on Guru.
How to switch
- Start free. Describe your business. Alori builds your app, and you add Docs.
- Export from Guru. In Manage › Collection Settings, choose Export Collection. Guru emails you a .zip.
- Bring the pages into Docs. Click Import in the Docs sidebar and pick a file (Markdown, HTML or Word): each one becomes a page. If you have many cards, connect Claude to Alori and ask it to make the pages for you.
- Turn the customer answers into help articles, and turn on Nora in the website chat.
Questions
Another question? Ask it when you start.
For a small team that wants its knowledge next to customers, support and sales, with a public price, yes. For a large company that needs verified cards in Slack, Teams and the browser, Guru does more.
Guru prices each plan through sales. Alori lists its prices: free to start, Solo from $99 a month, Business from $249, with unlimited users on every plan.
The cards in your collection export, file by file, as pages in Docs. Verification dates, owners and analytics stay in Guru.
Small software companies and agencies, usually under 50 people.
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