Coda alternative

Stop building your CRM inside a doc.

Docs and databases with formulas, relations and views, with the customers, deals, quotes and invoices already built next to them. Unlimited users on every plan.

Start free

Free plan, no card. Your Coda tables come in as CSV files and become databases.

Northwind StudioCustomersDealsQuotesInvoicesA design agency's client work

Coda and Alori, side by side.

CodaAlori

Price for a team of 5$75 a month on Pro, $200 on Business, for 5 Doc MakersFrom $99 a month, everyone included

Pages and databasesYesYes, with relations, rollups, formulas, buttons and AI autofill

ViewsManyTable, board, list, calendar, gallery and timeline

CRM, deals, quotes, invoicesBuild them yourselfBuilt in and linked

Emails, calls and meetingsThrough PacksIn one history per customer

Change the appEdit the doc by handAsk in plain words, Alori changes it

Packs and integrations catalogYes, a strengthFewer integrations

Formula language across a docYes, a strengthFormulas per database column

From a homemade tracker to a real pipeline.

Download your Coda table as CSV, paste the clients into Ask Sam, and the pipeline is ready. Docs keeps the pages and the light databases.

1Paste the rows into Ask Sam
2Tables become databases
3Deals move through stages

Paste the rows into Ask Sam

What changes on Monday.

01
BeforeOur CRM is a Coda table only one person understands
With AloriCustomers, deals and invoices already built and linked
02
BeforeThe table can't send the quote or log the call
With AloriQuotes, emails, calls and meetings on each customer
03
BeforeEvery person who builds docs is a paid Doc Maker
With AloriUnlimited users on every plan

Databases with the views you know.

Table, board, list, calendar, gallery and timeline views, with relations, rollups, formulas and buttons. An AI autofill column fills itself from the row.

A CSV file from Coda becomes a database with a table view.
Lock a database so its columns and views stay as they are.
Ask Sam adds and changes rows for you.

Change the app in plain words.

Need a field on deals, a new page or a new kind of record? Ask Alori in the chat and it changes your app, without a formula to write.

Add a field, a page or a module by asking.
Try it in the preview, with your real data.
Publish puts the new screens live for the team.

Automations that do the follow-up.

Say what should happen, in plain words. When a deal, quote or invoice changes, or on a schedule, Alori sends the email, makes the task or posts in Slack.

Each automation has its own switch.
Messages to clients show you the exact words first.
Test it in one click.

Change it by asking.

Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.

Add these customers from my Coda table
Make a database for our projects with a board view
Add a Retainer hours field on deals
Which deals have a quote waiting?

The full guide

Everything above, in detail: how it works, what it replaces and what it does not.

Short answer: Alori is a Coda alternative for small software companies and agencies that built a client tracker, a sales pipeline or a project list in Coda and want it to be a real app. Docs gives you pages and databases with formulas, relations and views, and the CRM, deals, tasks and invoices are already built next to them. Every plan has unlimited users, and your Coda tables come over as CSV files.

Why teams leave Coda

Coda, now sold as Superhuman Docs, is a doc that turns into an app. Small teams leave it when the doc becomes the business:

Clients, deals and invoices live in tables you made yourself, with formulas only one person understands.
Emails, calls and meetings stay outside: a table can't send the quote, log the call or text the client.
Each person who builds docs is a paid seat, and the bill grows with the team.

What you pay

Coda, as listed on its pricing page (Superhuman Docs) in November 2026, with monthly billing:

Team of 5	Coda	Alori
Seats	Pro $15 per Doc Maker a month, Business $40. Editors who don't make docs are free	Unlimited users on every plan
5 Doc Makers	$75 a month on Pro, $200 on Business	Free to start, Solo from $99 a month, Business from $249
CRM, deals, invoices	Build them yourself	Built in

Billed yearly, Coda is $12 and $33 per Doc Maker. See Alori's pricing.

What Alori replaces

Pages in Docs: type "/" for headings, to-dos, toggles, callouts, columns, tables, videos and PDFs. Teammates on the same page see your changes as you type.
Databases with table, board, list, calendar, gallery and timeline views, with relations, rollups, formulas, buttons and AI autofill columns. Lock a database so its columns and views stay as they are.
Have AI write, shorten or translate a whole page. Ask Sam finds the answer across your Docs.
A CRM with customers, deals with stages, quotes, tasks and invoices, already built and linked.
Change it by chat. Need a field, a page or a new kind of record? Ask Alori, and it changes your app.
Automations in plain words: when a deal, quote or invoice changes, or on a schedule, send an email, make a task or post in Slack.
Emails, calls and meetings in one history per customer, with meetings recorded and summed up.

What Alori doesn't do yet

Alori has no Packs catalog, no Coda-style formula language across a whole doc, and no Grammarly or Superhuman Mail in the bundle. If your team builds its own tools in docs and likes it, stay on Coda. Most of your work in Notion? See the Notion alternative.

How to switch

Start free. Describe your business. Alori builds your app with customers, deals and tasks, and you add Docs.
Download your Coda tables as CSV. In Docs, click Import in the sidebar and pick a CSV file: it becomes a database with a table view.
Move your clients into the CRM. Paste the client rows into Ask Sam ("Add these customers:"). Alori sorts names, emails and phones, with an Undo button.
Bring your pages. Save a page as Markdown, HTML or Word and import it the same way, or paste its text into a new page.

Questions

Another question? Ask it when you start.

Yes, when your Coda doc is really a CRM, a pipeline or a client tracker. Alori has those built in, with docs and databases next to them. If you love building your own tools, Coda does more.

For a team of 5 Doc Makers, Coda Business costs $200 a month. Alori starts free, Solo is from $99 a month, and every plan has unlimited users.

Tables come over as CSV files and become databases. Pages come over as Markdown, HTML or Word files. Formulas, buttons and Packs need to be set up again.

Small software companies and agencies, usually under 50 people.

See all →

Your turn.

Describe your business in a sentence. Alori builds the app.