Sales coaching
Make every rep better, on every call.
Your pipeline by stage and an AI coach named Leo in one app. He reviews every recorded sales call and email, and shows each rep what to say next time.
Free plan, no card. Leo comes with every plan and uses your plan's credits.
One app instead of your sales coaching stack.
From a demo call to a better next one.
Here is one rep's demo going from the calendar to a review, a follow-up and the manager's Monday recap, without leaving Alori.
- 1Leo preps the rep before the meeting
- 2The meeting is recorded and summed up
- 3Leo reviews it and shows better words
- 4The hottest deals rise to the top
- 5On Monday, the manager gets the team
What changes on Monday.
- 01
BeforeHours of recordings nobody has time to hear
With AloriEvery sales call reviewed, with the moment to fix and better words
- 02
BeforeDeals that go quiet before anyone notices
With AloriLeo names the risks: no reply in 14 days, no next step, close date passed
- 03
BeforeCalls logged five different ways
With AloriTag every call, so each rep tags it before the next one rings
A review of every call, with proof.
Leo scores each recorded sales call out of 10, with what went well, what to fix and the next step. Each point links to the call and quotes the words said, so a manager can check it.
- Your method: MEDDPICC, BANT, SPIN, Sandler, Challenger or your own.
- Sales emails reviewed too.
- Reps practice with Leo playing the buyer.
The whole pipeline, one click deep.
See every deal by pipeline and stage, save the views each team uses, and open a deal's brief to catch up on every email, call and meeting in seconds.
- Leo ranks deals hot, warm or cold and names why.
- Each rep gets a morning brief of their day.
- After a call, Leo drafts the follow-up and the deal changes.
Phones a manager can see.
The Calls page shows who is on the phone right now, and managers can listen in. The Stats tab shows calls, missed calls, wait times and how calls were tagged.
- Call tags you choose.
- Tag every call on a number, so no call goes unlogged.
- Every recorded call is reviewed by Leo.
Add up your tools. See what you save.
Add the tools you pay for. We count their public prices for your team, take off your Alori plan and show what you save.
Today
Sales and CRM
HubSpot
Unlimited users, your history in one click
Sales Hub Starter plan, 5 users
$1,200 a year
Communication
Fathom
Records your calls with no bot, notes on the customer
Business plan, 5 users
$1,500 a year
Gong
Recorded meetings and calls, with summaries
Estimate, no public price
$6,000 a year
Office time
Calls, emails and paperwork Alori's bots take on
Potential savings
$11,692 a year
79% of what you spend today.
- Sales and CRM$1,200HubSpot
- Communication$7,500Fathom, Gong
- Office time$5,9805 h a week at $23 an hour, estimated
- Alori Business plan−$2,988
Estimated from public list prices checked in November 2026, billed yearly when that's cheaper. Your results will vary. Calls, texts, video and AI work use your plan's monthly credits. What Alori replaces, tool by tool
Change it by asking.
Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.
- Which deals left the call with no next step?
- How is Julie doing this month?
- Catch me up on the Northwind Studio deal
- What are my hottest deals?
The full guide
Everything above, in detail: how it works, what it replaces and what it does not.
Short answer: Alori gives a sales leader the pipeline and the coaching in one app. Every deal sits in a pipeline by stage, with its own page, a one-click brief and saved views for each team. Leo, the AI sales assistant, reviews every recorded sales call and sales email, shows each rep the moment that mattered with better words, preps them before meetings, ranks the hottest deals and sends each manager a recap of their team. Call stats, live calls and call tags round it out, with unlimited users on every plan.
The problem: you can't listen to every call
A sales leader usually pieces the picture together from separate tools:
- A CRM like HubSpot or Salesforce for the pipeline, with dashboards someone has to build.
- A conversation intelligence tool like Gong or Chorus, paid per seat, to record and score calls.
- A note taker like Fathom or Granola for meetings outside the phone system.
- The manager's own evenings, spent listening to recordings to find one coaching moment.
Most reps get coached once a quarter, if that. The rest of the time, nobody knows why a deal went quiet.
What Alori does for sales leaders
| What you need | What Alori does | What it replaces |
|---|---|---|
| See the whole pipeline | Deals by pipeline and stage, a page for each deal, and saved views your team shares | CRM dashboards, HubSpot |
| Catch up on a deal in seconds | A deal brief: who is on it, every email, call and meeting, what was decided and the next steps | Digging through the CRM |
| Know where to push | Leo ranks open deals hot, warm or cold, names each reason and lists the risks | Pipeline review prep |
| Coach every call | Leo reviews each recorded sales call: a score out of 10, what went well, what to fix with the words said and better ones, and the next step | Gong, Chorus |
| Coach the emails too | Leo reviews the cold emails, follow-ups and proposal emails your reps send | Email coaching by hand |
| Watch the phones | Calls with a Stats tab, a Live tab where managers can listen in, and call tags | Phone system reports |
| Get calls logged the same way | Call tags, and Tag every call on a number so each rep tags a call before the next one rings | Spreadsheets of call outcomes |
How it works
- Turn Leo on. One tap on his card. He guesses each person's role and manager from your team, and you fix anything in one card.
- Tell him how you sell. Your market, your method (MEDDPICC, BANT, SPIN, Sandler, Challenger or your own playbook) in your own words.
- Record your calls. Calls on your business line, meetings held in Alori, the meeting recorder for Zoom, Teams and Google Meet, or imports from Fathom, Granola and Claap.
- Leo reviews on his own. Each sales call and sales email gets a review. The rep sees it in their chat with Leo and under the call itself, under Coaching from Leo.
- Reps get ready. Before a customer meeting, Leo sends the rep a brief. After the call, he drafts the follow-up email and the deal changes for one tap.
- Managers get their team. Each Monday, a manager gets a recap of the people under them. Each Friday, each rep gets their week: calls, average score, and one skill to work on.
Coaching with proof
Every point Leo makes links to the call, meeting or email it came from, with the exact words said and the words to say instead. A manager can check it in one click instead of taking the AI's word for it. Reps can also practice: ask Leo to play a tough buyer in chat, then he scores how it went. Read more about Leo, the AI sales coach.
The team's numbers, without building a dashboard
Ask for "how is the team doing this month" and Leo answers with each rep's calls reviewed, average score, talk ratio, questions per call, how often a next step was set, and their strongest and weakest skill, beside the period before. The Calls page adds missed calls, wait times and tag use.
What Alori doesn't do yet
- No sales forecasts: Alori doesn't predict the quarter's revenue.
- No targets or quotas per rep.
- Leo coaches; he doesn't act. He doesn't call, text or change the CRM on his own: the rep taps to apply his follow-up.
Who it is for
Sales leaders at software companies and agencies with a few reps or a few teams, who want every rep coached every week without buying a seat in another tool. See Tech and SaaS and Agencies.
Questions
Another question? Ask it when you start.
For call reviews and coaching, yes: he scores each recorded sales call, shows the moments to fix with better words, and sends each rep their week. He works from the calls you already record in Alori. See Gong alternative.
Calls on your business line, meetings held in Alori or recorded with the Mac recorder, imports from Fathom, Granola and Claap, and Aircall calls logged in HubSpot. A call that isn't a sales conversation is skipped.
Each rep sees their own. Managers see their team's numbers, and admins see everyone's.
Yes. The Calls page's Live tab shows who is on the phone right now, and managers can listen in.
Alori is free to start, no card needed. Solo starts at $99 a month and Business at $249, with unlimited users on every plan. Each review uses your plan's credits, with no fee per seat. See pricing.
Related pages
See all →- Get foundYour website, campaigns, posts, reviews and leads in one place
- SellFrom the first call to the signed quote and the upsell
- Support customersChat, email, texts, calls and tickets in one place
- Deliver the workDeliver what you sold, on time
- Get paidBill the work and get paid on time
- Run my teamFiles, hours, time off and Team chat