CRM for financial advisors · For independent practices
Every household, every review, one client app.
Households as client files, review meetings booked online and recorded, annual reviews that come back on their own, and email campaigns to your clients.
From a review reminder to the next one.
Watch an annual review come due, get booked online, get recorded with notes, and turn into follow up tasks and next year's review.
- 1The Morin annual review comes due
- 2Claire Morin books from your review link
- 3The review is recorded and summarized
- 4Next steps become tasks with due dates
What changes on Monday.
- 01
Before
With AloriA review task per household that repeats every year when you mark it done
- 02
Before
With AloriMeetings recorded with a summary, and each next step made a task
- 03
Before
With AloriEmail campaigns sent to lists built from your client tags
What’s in your app.
Alori starts from ready-made modules, then shapes them to the way you work. Add or remove one any time by asking.
Customers
Households with each spouse as a contact
Schedule
Review meetings booked online, with reminders
Meetings
Reviews recorded, with a summary and next steps
Tasks
Annual reviews and document follow ups
One file for the whole household.
Add the household as a customer and each spouse as a contact. Emails, texts and calls land in one thread, and team notes stay on the file.
- Tag households, like Retired or Review in spring.
- Your assistant gets their own login.
- Connect Google or Outlook so you are never double booked.
A note to every client before tax season.
Send a campaign to everyone, to a list built from your tags, or to people you pick. See who opened and clicked.
- Every campaign has an unsubscribe link.
- People who unsubscribe are left out after that.
- You stay responsible for your marketing rules.
Change it by asking.
Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.
- Add a household field for the next annual review date
- Make an annual review task that repeats every year for each household
- Show me households with no review in the last 12 months
- Make a booking link for one-hour annual reviews
The full guide
Everything above, in detail: how it works, what it replaces and what it does not.
A CRM for financial advisors who run their own practice
Short answer: Alori is the all-in-one app for independent financial advisors and small practices. It works as a CRM for financial advisors on the relationship side: each household is one client file, review meetings are booked online and recorded with notes, annual reviews come back as repeating tasks, and your client newsletter goes out as an email campaign. It is not a portfolio, trading or compliance archiving tool, so you keep those where they are today.
A year in a small advisory practice
You have 150 households. Each one should get a review every year, some twice. A couple calls after a job change. Another client emails a question about their RRSP or 401(k) contribution, and the answer sits in your personal inbox. You meant to send a note to every client before tax season, but the list is in a spreadsheet that has not been updated since spring.
Most independent advisors and practices of 2 to 15 people juggle the same stack:
- A spreadsheet or an old contact manager for households
- A booking link from one tool, video calls from another
- Meeting notes in a notebook or a Word file
- Calendar reminders for annual reviews, set by hand
- A newsletter tool with its own copy of your client list
- Your custodian, planning and portfolio tools, which stay
The cost is the retyping between them, and the review that slips a year because nobody set the reminder.
What Alori gives a financial advisor
Households as client files. Add each household as a customer and add both spouses as contacts on its People tab, with their phone, email and role. Tags like "Retired" or "Review in spring" let you find a group fast. Emails, texts and calls with the household land in one thread in the shared inbox, and team notes stay on the file. See customers.
Review meetings booked online. Share a booking link for a one hour annual review or a 20 minute check-in. The client picks an open time, both sides get an email, and reminders go out before the meeting. Connect your Google or Outlook calendar so you are never double booked. See online booking.
Meetings recorded, with notes. Hold a video meeting in Alori and keep Record on, or record an in person meeting on your phone. When it ends, Alori writes the transcript and a short summary with next steps, and you can ask questions about what was said. Meetings are private to you until you share them. See meetings.
Annual reviews as repeating tasks. Add a review task for each household and set it to repeat every year. When you mark it done, the next one appears a year later with the same client and owner. The task board shows which reviews are late.
Document follow up as tasks. After a meeting, click a next step to make it a task, like "get the updated beneficiary form". Give it a due date and an owner, and it stays on the list until it is done.
Email campaigns to your clients. Send a tax season note or a market update to everyone, to a list built from your tags, or to people you pick. You see who opened and clicked. Every campaign has an unsubscribe link, and people who unsubscribe are left out after that. See email campaigns.
Unlimited users. Your assistant and associate advisors get their own login at no extra cost. See pricing.
What Alori is not
Alori runs the relationship side of your practice. Be clear about what it does not do:
- Not a portfolio management or trading tool. It does not hold accounts, positions or performance, and it does not place trades.
- Not a compliance archive. Alori does not claim to meet SEC, FINRA or other regulators' record keeping rules. Keep your required archiving with the tool your firm or broker dealer approves.
- No custodian or planning software links. Your custodian and planning tools stay as they are.
- No client portal yet. Clients get emails and booking links, not a login of their own.
You stay responsible for your own record keeping and compliance rules, including what you record, how you send marketing emails and where you keep client information.
How to start
- Describe your practice. Type a few words, like "independent financial advisor, 150 households, annual reviews and retirement planning". Alori builds your app with the tools that fit.
- Import your households. Paste a client list from a spreadsheet into Ask Alori and it adds them. Tasks come in from an Excel or CSV file. If you use HubSpot, you can move your records over.
- Invite your team. Each person gets an invitation email and their own login.
| Practice task | Where it lives in Alori |
|---|---|
| Household | Customer with each spouse as a contact |
| Review meeting | Booking link with reminders |
| Meeting notes | Recording, transcript and summary |
| Annual review | Task that repeats every year |
| Missing document | Task with a due date |
| Client newsletter | Email campaign to a list |
Also selling insurance? See our page for insurance agencies.
Questions
Another question? Ask it when you start.
For the relationship side, yes: households, review meetings, recorded notes, annual reminders, follow ups and email campaigns sit in one app. It is not portfolio, trading or compliance archiving software.
Alori makes no compliance claims. You stay responsible for your record keeping and compliance rules, so keep your required archiving in the tool your firm approves.
Yes. Make the review a task that repeats every year. When you mark it done, the next one appears with its new due date.
Yes, in Alori video meetings or on your phone for in person meetings. Check your own rules first, and tell clients when you record.