Tai TMS alternative

Freight orders for a small desk, no shipment count.

Freight orders with carrier quotes, margin and pickup and delivery tasks, next to your shippers, calls, texts and invoices. Unlimited users, no logins or shipments counted.

Start free

Free plan, no card. Bring your shippers and carriers by pasting a list.

Bluepine LogisticsCustomersDealsCallsInvoicesA five-person truckload brokerage

Tai TMS and Alori, side by side.

Tai TMSAlori

Price for a team of 5Premium, $2,465 a monthFrom $99 a month, everyone included

Logins and shipments6 staff logins and 600 shipments on PremiumUnlimited users, no shipment count

Orders, carrier quotes and marginYesYes

Live LTL rates from carriersYes, a strengthNot yet

Load boards and live trackingYesNot yet

Branded customer portalYes, on every planNot yet

Carrier bill audit, EDI and APIYesNot yet

Orders from a shipper's emailYes, AI reads the inboxYes, paste the email into Ask Sam

Shipper CRM, calls and textsOther appsBuilt in

From a shipper's email to a booked load.

Paste the request into Ask Sam, add carrier quotes, select the best one, and tick the pickup when the truck leaves.

1The shipper's email becomes an order
2Compare carrier quotes
3Pickup ticked, the load is in transit

The shipper's email becomes an order

What changes on Monday.

01
BeforeA sixth login means a $2,465-a-month plan
With AloriUnlimited users from $99 a month
02
BeforeRate requests in email, follow-ups on sticky notes
With AloriRate requests as deals, quotes signed online, follow-ups as tasks
03
BeforeDrivers texted from personal phones
With AloriTexts from the business number, in the shared inbox

Margin on every load, and on the whole list.

What you charge the shipper, minus the selected carrier's freight, fuel and accessorials. The order list adds up the margin of the orders shown.

Fuel as an amount or a percent of the freight.
Filter orders losing money or under 15%.
Roles without See prices don't see cost or margin.

The sales side stays in the same app.

Shippers and carriers are companies with their people. Each rate request can be a deal, each price a quote signed online, and every call and text lands on the same record.

A business number for the whole team, calls recorded and written out.
Quote follow-up sends a reminder when a shipper goes quiet.
Leo, the sales assistant, writes the follow-up after each recorded call.

Change it by asking.

Your app isn’t frozen on day one. Write what you need, the way you’d text it. Alori makes the change and shows you before anything goes live.

Make an order from this email
What picks up tomorrow?
Which orders are losing money?
Show Harbor Provisions' loads this month

The full guide

Everything above, in detail: how it works, what it replaces and what it does not.

Short answer: Alori is a Tai TMS alternative for a small freight brokerage that wants to track its loads and its shippers in one simple app. Orders follow each load from quote to delivered, with carrier quotes, margin and pickup and delivery tasks, next to your CRM, calls, texts and invoices, with unlimited users and no shipment count. Tai goes much deeper on LTL rating, tracking, portals and EDI: if you need those, stay on it.

Why brokers leave Tai TMS

Tai TMS is a strong TMS for truckload and LTL brokers, with live LTL rates, load board connections, tracking and a branded customer portal. Some small brokerages leave it for these reasons:

Logins and shipments are counted: Growth includes 2 staff logins and 200 shipments. A team of 5 needs Premium.
Plans start at $995 a month and climb with logins and shipments.
Prospecting shippers, follow-ups, calls and texts happen in other apps.

What you pay

Tai TMS, as listed on its pricing page in November 2026:

Team of 5	Tai TMS	Alori
Plan	Premium: $2,465 a month, 6 staff logins	Free to start, Solo from $99 a month, Business from $249
Shipments	600 included, then overage	No count on orders
Smallest plan	Growth: $995 a month, 2 staff logins, 200 shipments	Free plan, no card
CRM, calls and texts	Other apps	Built in

AI, texts, calls and emails use credits. See pricing.

What Alori replaces

Freight orders: customer, shipper and consignee with their docks and hours, pickup and delivery appointments, equipment (dry van, reefer, flatbed, step deck, container, LTL), references and commodities, imperial or metric.
Carrier quotes and margin: each carrier's freight, fuel and accessorial lines, one click to select and book, and the margin per order and for the list.
Status follows the work: Quote, Booked, In transit, Delivered, Invoiced. Ticking Pickup moves the order to In transit; late tasks turn red.
Every change is logged with who and when, and cost and margin are hidden from roles without See prices.
Paste a shipper's request into Ask Sam and it fills the order.
The sales side: shippers and carriers as customers and companies, rate requests as deals, quotes signed online, invoices with QuickBooks Online sync.
Calls and texts from a business number, recorded and written out, in a shared inbox. See calls.

What Alori doesn't do yet

Live LTL rates from carriers, load board posting, live tracking, carrier onboarding and bill audit, a customer portal for quotes and tracking, rate confirmations and bills of lading as PDFs, EDI and invoices made from the order. If you run LTL at volume or your shippers book in a portal, stay on Tai.

How to switch

Start free. Describe your brokerage, then tell Alori "I need a TMS" and it turns on Orders.
Bring your shippers and carriers. Export your contacts from Tai and paste them into Ask Sam after "Add these customers:", with each person's company. Alori adds them, with an Undo button.
Enter your open loads. Paste each shipper's request into Ask Sam ("Make an order from this email") or click New order. Past shipments stay in Tai.
Invite the team and get a business number, or bring yours. Every plan has unlimited users.

Questions

Another question? Ask it when you start.

For a small truckload brokerage that wants orders, carrier quotes, margin and its sales in one simple app, yes. For LTL rating, tracking, portals and EDI, Tai is the stronger TMS.

Alori starts at $99 a month with unlimited users and no shipment count, against $995 a month for 2 logins on Tai Growth and $2,465 a month for 6 on Premium.

Alori has a free plan with no card. You can turn on Orders and enter loads for free.

Your shippers, carriers and contacts from a list you paste into Ask Sam. Alori has no Tai import, so past shipments stay in Tai.

Small teams, usually under 50 people. See Alori for freight brokers.

See all →

Your turn.

Describe your business in a sentence. Alori builds the app.