Philippe Genois

What happens between typing a sentence about your service business and getting a working app for customers, quotes, scheduling and invoices.

Renting software vs owning it: why monthly SaaS can trap small service companies, what owning your software really means, and when renting is still fine.

Build your own scheduling software for a service business: assign who goes where, set up recurring visits, design the day view, and make it work on a phone.

How to describe your business to an AI app builder in plain owner language. See weak vs strong examples and copy a fill-in template for your first prompt.

What to put in a client portal for a service business: quote approval, booking, invoices and job photos. What customers use, what to skip, what to build first.

How to get more reviews for your service business: when to ask, who should ask, short message examples, one follow-up, and tracking who has been asked.

MRR vs ARR explained: what monthly and annual recurring revenue mean, how to calculate each one, what to leave out, and how to track them as you grow.

Churn rate explained: the formula for customer and revenue churn, monthly vs annual churn, how to find out why customers leave, and how to lower it.

What an NPS score is, how to calculate Net Promoter Score from one question, what counts as a good score, and how to act on the answers you get.

What a service level agreement (SLA) means in business, what to put in one, response time examples by priority, SLA vs SLO, and a template to copy.

Alori vs Lovable compared: a general-purpose AI app builder versus the all-in-one app for service businesses, starting with HVAC.

Field service software vs building your own app: how off-the-shelf tools like Jobber compare in approach to an app shaped around your service business.

Alori vs Bolt compared: a general-purpose builder versus the all-in-one app for service businesses, and when each one fits.

Alori vs Softr compared: no-code portals and internal tools versus modules for quotes, jobs and invoices, and when each one wins.

Alori vs Founding.dev compared: a hosted app for service companies versus a custom build you own, and when each approach wins.

Alori vs Claude Code compared: a coding agent for developers versus the all-in-one app for service businesses, and who each one is for.

Zendesk pricing explained: plans from $19 to $115 per agent a month, AI resolution fees and add-ons, and what a team of 3, 5 or 10 really pays a year.

GoHighLevel pricing explained: the $97, $297 and $497 plans, what SaaS mode and white label cost, usage fees and add-ons, and what an agency really pays.