As of October 2026, HighLevel's pricing page lists three public plans: Starter at $97 a month, Unlimited at $297 a month, and a $497 a month plan that the plan cards call Founder and the rest of the page calls Pro or Agency Pro. Paid yearly, they cost $970, $2,970 and $4,970. Every plan includes unlimited contacts and users. On top of the plan, phone calls, texts, email and AI are billed by usage, and add-ons such as the AI Employee ($50 or $97 a month per client account) and the white label mobile app ($497 a month) cost extra.
GoHighLevel plans and prices
| Plan | Monthly | Yearly | Client accounts | What it adds |
|---|---|---|---|---|
| Starter | $97 | $970 | 3 | Core features, unlimited contacts and users |
| Unlimited | $297 | $2,970 | Unlimited | Phone and email rebilling at cost, basic API access |
| Founder (Pro) | $497 | $4,970 | Unlimited | SaaS mode and rebilling with your own markup |
| Enterprise | Through sales | Through sales | Same as the top plan | Dedicated managers, custom development, white label mobile app, HIPAA |
Prices are in US dollars, from HighLevel's public pricing page in October 2026. HighLevel calls client accounts "sub-accounts". Every plan has a 14-day free trial; billing starts on its own when it ends unless you cancel, and usage fees can apply during the trial.
What each plan is for
- Starter ($97) fits one business, or an agency trying the platform with up to three client accounts.
- Unlimited ($297), the plan HighLevel marks as most popular, gives you as many client accounts as you want, and lets you pass phone and email costs on to clients at cost.
- Founder or Pro ($497) adds SaaS mode, which turns HighLevel into software you sell under your own brand, and lets you rebill usage with your own markup.
- Enterprise adds dedicated success and account managers, custom development and the white label mobile app.
Usage-based costs
The plan price isn't the whole bill. HighLevel's pricing page marks these as usage-based:
- Phone calls, incoming and outgoing
- Texts and email marketing
- Conversation AI, Voice AI and Reviews AI
The rates are in HighLevel's separate usage pricing guides, and they depend on volume and country. On the Unlimited and Pro plans, you can rebill these costs to your clients; on Pro, with your own markup.
Add-ons
| Add-on | Price |
|---|---|
| AI Employee, Growth plan | $50 a month per client account |
| AI Employee, Unlimited plan | $97 a month per client account |
| Branded client portal app | $49 a month per client account |
| SEO (powered by Search Atlas) | $79 a month per client account |
| Online listings management | $30 a month per client account |
| Premium prospecting tool | $29 a month per client account |
| WhatsApp integration | $10 a month per client account |
| White label mobile app | $497 a month |
| HIPAA compliance | $297 a month |
| Premium support | $500 a month |
| Dedicated email IP | $59 a month per IP |
| WordPress hosting | From $10 a month per site |
According to HighLevel's page, most add-ons can be resold to your clients with your own markup on the Agency Pro plan.
What an agency really pays
Here's what list prices add up to for two common setups, before usage fees and taxes.
An agency with 10 clients on Unlimited, with the AI Employee Growth plan for each client:
| Item | Monthly |
|---|---|
| Unlimited plan | $297 |
| AI Employee Growth, 10 clients × $50 | $500 |
| Total before usage | $797 |
An agency reselling under its own brand with 25 clients on Pro, with the AI Employee Unlimited plan for 10 of them and the white label mobile app:
| Item | Monthly |
|---|---|
| Founder (Pro) plan | $497 |
| AI Employee Unlimited, 10 clients × $97 | $970 |
| White label mobile app | $497 |
| Total before usage | $1,964 |
In SaaS mode, the agency bills its clients and keeps the difference, so what clients pay offsets these costs. The cost no pricing page shows is time: the hours your team spends building and maintaining funnels, workflows and automations for every client.
When GoHighLevel is worth it
HighLevel is a strong fit when:
- You're a marketing agency whose main service is lead generation: funnels, landing pages, ads follow-up, and email and text campaigns.
- You want to resell the platform as your own software, with your markup.
- Your team likes building workflows and has the time to maintain them for every client.
Where agencies hit limits
- It's built for marketing. Leads come in, but the client's operations (quotes, projects, support, invoices) often live in other tools.
- Everything is built by hand. Funnels and workflows get assembled per client, and the know-how stays with whoever built them.
- Usage bills move from month to month, which makes your own margins harder to predict.
The Alori model for agencies
Alori takes a different route. It's the all-in-one app for service businesses, and agencies use it to run their clients' businesses, not only their marketing:
- Built from a description. Describe the client's business, and Alori builds an app with the modules they need: customers and deals, a website with a chat, booking, quotes signed online, jobs or projects, invoices, phone and texts, a help center, email campaigns and a support bot. You change it by asking.
- One account per client. Copy your best app into a new client account, then hand it over to the client's owner.
- Your markup on everything. You earn a percent on top of everything Alori charges your client, 20% by default, and you can set it for each client. Alori bills the client and pays your share out to your bank.
- White label. Your name and logo replace Alori's in the client's app and in the emails it sends.
- Unlimited users on every plan, for you and for your clients.
Alori is free to start for your agency too. Your clients pay Alori's plans plus your markup: free to start, Solo from $99 a month, Business from $249 a month, with monthly credits. See Alori for agencies and pricing.
What Alori doesn't do the way HighLevel does: complex funnel builders, and a mobile app in the app stores under your own brand. If funnels are your whole business, HighLevel is likely the better fit. For a closer comparison, see our GoHighLevel alternatives page.
Frequently asked questions
How much does GoHighLevel cost per month?
As of October 2026: $97 a month for Starter, $297 for Unlimited and $497 for the Founder (Pro) plan, or $970, $2,970 and $4,970 paid yearly. Enterprise is priced through sales. Usage fees for calls, texts, email and AI, and add-ons, are extra.
Does GoHighLevel have a free trial?
Yes, 14 days on any plan. Billing starts on its own when the trial ends unless you cancel, and usage fees can apply during the trial.
Is white label included in GoHighLevel?
HighLevel's page says you can white-label the desktop web app. The white label mobile app is a $497 a month add-on, or included with Enterprise.
What is GoHighLevel SaaS mode?
SaaS mode, on the $497 plan, turns HighLevel into software you sell under your own brand: you set your clients' plans and can rebill usage, such as texts and email, with your own markup.
Does GoHighLevel charge per user?
No. Every plan includes unlimited contacts and users. Costs grow with client accounts on Starter, with usage, and with add-ons priced per client account.
Price the whole stack, not just the plan
Add up the plan, the add-ons and the usage, then compare it with one app where you earn a markup on everything your clients pay. Start your agency for free, with no credit card.
