Brand guidelines
The Alori brand,
in one page.
Logo files, colors, typefaces and a few rules, for partners, designers and anyone putting Alori on a page.
Logo
Use the black logo on light backgrounds and the white one on dark backgrounds. Leave clear space around it at least the height of the spark.
Colors
Mostly black on warm paper. Violet is for the spark and small accents; the pastels are blurred behind content. Select a swatch to copy its code.
Type
- Geist LightHeadlines: large, light and tight
- InterParagraphs, buttons and interface text
- Geist MonoSmall labels and captions
Do
- Use the logo files as they are.
- Give the logo room and enough contrast.
- Write “Alori” in text, with a capital A.
Don’t
- Recolor, stretch, rotate or outline the logo.
- Change the spark’s color or remove it.
- Write “ALORI” or “Alori App” in text.